Marketing Specialist

About the Role:

We are seeking a highly motivated Marketing Specialist to join our team in the Manufacturing industry. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to increase brand awareness, generate leads, and support sales efforts. You will work closely with the Marketing Department to create marketing collateral, sales tools, and digital marketing campaigns. Additionally, you will represent the company at trade shows and events to promote our products and services.

Minimum Qualifications:

• Bachelor's degree in Marketing or related field
• 3 years of experience in marketing, preferably in the Manufacturing industry
• Strong understanding of channel marketing and lead generation strategies
• Experience with Google Analytics and other marketing analytics tools

Preferred Qualifications:

• Experience with brand awareness campaigns
• Experience managing social media accounts for a business
• Experience with graphic design software such as Adobe Creative Suite

Responsibilities:

• Develop and execute marketing strategies to increase brand awareness and generate leads
• Create marketing collateral and sales tools to support sales efforts
• Manage trade show and event logistics to promote our products and services
• Collaborate with the Marketing Department to execute digital marketing campaigns
• Analyze and report on the effectiveness of marketing initiatives

Skills:

As a Marketing Specialist, you will utilize your skills in Marketing Collateral, Channel Marketing, Sales Tools, Lead Generation, Trade Shows, Brand Awareness, Digital Marketing, and Google Analytics on a daily basis. You will work closely with the Marketing Department to develop and execute marketing strategies that align with our business goals. Your ability to analyze and report on the effectiveness of marketing initiatives will be crucial in driving our success in the Manufacturing industry.