What are the responsibilities and job description for the Associate Director, Marketing - CKD position at BI Pharmaceuticals, Inc.?
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This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
Develops and implements brand plan tactics for a US brand or an indication for a brand in order to meet business objectives. Has depth and breadth of experience in own discipline. Integrates knowledge of business and functional priorities. As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies´ success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, diversity and inclusion, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim´s high regard for our employees.
Duties & Responsibilities
Develop, implement and manage brand plan tactics (HCP / POA sales aids and tools, etc.) to support the brand strategy, in collaboration with other brand team members and external agencies / vendors. Begin to develop some strategies for the brand plan as well.
Manage risk associated with marketing programs and material by working within the MLR review process.
Assist in the development, management and monitoring of product forecasts and brand expense budget.
Monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members.
Coordinate activities with internal and external partners / vendors to support and ensure the effective implementation of marketing plans / tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others.
Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics.
Provide input to market research on study design and interpret findings to refine product marketing direction.
Develop and work with KOLs to validate and optimize brand strategies and tactics.
Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment.
Assist Phase IV and Life Cycle Management Plans to optimize brand´s long-term commercial value.
Requirements
Bachelor´s degree from an accredited institution required.
MBA preferred.
Five-plus (5 ) years of experience in the pharmaceutical industry or strategic marketing, including three (3) years of US pharmaceutical marketing or related pharma experience.
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.).
Experience in guiding and integrating digital analytics and driving metrics based optimization strongly preferred.
Demonstrated project management skills.
Demonstrated ability to manage budget and resources.
Key contributor in development of marketing strategies that influence tactical implementation for brand teams.
Demonstrated ability to achieve results in a highly matrixed organization.
History of successful performance.
Demonstrates acceptable level of performance for all AD, Marketing competencies / capabilities and AAI Behaviors.
Proficiency in MS Office, Outlook and database applications.
Ability to travel (may include overnight travel).
Eligibility Requirements :
Must be legally authorized to work in the United States without restriction.
Must be willing to take a drug test and post-offer physical (if required).
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