What are the responsibilities and job description for the Forecasting and Media Planning Manager position at BIA Advisory Services?
About the Role
The Senior Director of Local Media Forecasting will be responsible for leading our media forecasting department. This role requires a strong understanding of statistical analysis, data modeling, and media planning.
Key Responsibilities:
- Develop and maintain proprietary data-driven forecasting procedures to predict advertising spending.
- Build and implement quantitative forecast models to generate accurate predictions.
- Collaborate with cross-functional teams to drive forecasting and media planning initiatives.
- Present strategic business insights and analysis to clients and senior leadership.
Requirements:
- Bachelor's degree in Statistics, Economics, Mathematics, or a related field.
- 5 years of experience in broadcast and/or digital media.
- Proficiency in statistical analysis and modeling tools and manipulating large data sets.
Preferred Qualifications:
- Experience with media mix modeling or marketing mix modeling.
- Knowledge of key advertising platforms.
- Background in advertising, media planning, or marketing analytics.
What We Offer:
- A collaborative, data-driven work environment.
- Opportunities for professional growth and development.
- A competitive salary and comprehensive benefits package.
