What are the responsibilities and job description for the Local Market Insights Expert position at BIA Advisory Services?
Key Responsibilities
The Senior Director of Local Media Forecasting will be responsible for leading our media forecasting department. Key responsibilities include:
- Developing and maintaining proprietary data-driven forecasting procedures to predict advertising spending.
- Building and implementing quantitative forecast models to generate accurate predictions.
- Collaborating with cross-functional teams to drive forecasting and media planning initiatives.
- Presenting strategic business insights and analysis to clients and senior leadership.
Requirements:
- Bachelor's degree in Statistics, Economics, Mathematics, or a related field.
- 5 years of experience in broadcast and/or digital media.
- Advanced Excel skills and experience with data visualization tools.
Preferred Qualifications:
- Experience with media mix modeling or marketing mix modeling.
- Knowledge of key advertising platforms.
- Background in advertising, media planning, or marketing analytics.
What We Offer:
- A collaborative, data-driven work environment.
- Opportunities for professional growth and development.
- A competitive salary and comprehensive benefits package.
