What are the responsibilities and job description for the Account Manager - Digital Media position at BIC Recruiting?
Job Description
Job Description
COMPANY OVERVIEW : The national leader in multi-industry media and networking services that help grow businesses and connect people. The organization comprises three divisions : marketing, recruiting, and investment banking. For 30 years, the company has published the premier magazine for the oil and gas refining, petrochemical, power, pulp and paper, and construction industries.
POSITION : Account Manager - Digital Media
COMPENSATION : Competitive salary DOE Bonus
BENEFITS : Standard package
LOCATION : Kemah, Texas
POSITION DESCRIPTION : Responsible for sales of BIC Magazine print and digital marketing services. Manage and develop potential business accounts through prospecting, cold calling, social media, networking, and referrals via face-to-face, written, virtual and phone communication. Increase sales by identifying / acquiring new business accounts, retaining, and expanding existing accounts for BIC Magazine, BIC Recruiting and IVS Investment Banking.
ESSTIONAL JOB FUNCTION AND RESPONSBILITIES :
- Sell print and digital marketing campaigns include online advertising, content marketing, sponsored content, email marketing, website promotion, lead generation programs, and other digital offerings to new and existing business accounts
- Proactively identify and qualify leads through various digital channels, including online research, social media engagement, industry forums and networking events
- Understand our client’s business objectives and develop tailored digital marketing strategies to achieve their goals
- Present proposals and recommendations that demonstrate the value and ROI of BIC Magazine’s digital marketing services
- Build strong client relationships to ensure satisfaction and identify opportunities for upselling and cross-selling additional digital marketing services Promote the use of value-added services such as press releases, guest columns, case studies, and lead generation programs
- Utilize BIC’s (CRM) to manage a sales funnel, document all client interaction and execute automated sales communication
- attend trade shows and conferences
- Set up and dismantle booths, target new business opportunities, visit with and take photos of existing clients and distribute BIC materials
- Limited travel required (15%)
- Represent BIC Alliance at client events, BIC events, association meetings, etc. Take photos and submit content for BIC Magazine
- Manage monthly client communication, including providing links / PDFs of client content, submitting analytics reports demonstrating campaign performance and ROI, and analyzing ad results
- Manage bonus distribution of BIC Magazine to client locations
- Acquire job orders through BIC members and non-members by phone, social media or face-to-face communication
- Secure candidate r sum s so BIC Recruiting can fill job orders
- Utilize BIC’s database and customer relations management system (CRM) to manage a recruiting sales funnel, document all client interactions, and execute automated sales communication
- Develop and build relationships with industrial business owners interested in equity events including sell-side transactions, equity to growth, and financial consultation
SKILLS AND QUALIFICATIONS :
