Vice President, General Manager - Residential Business Segment

The Vice President & General Manager, BAF Residential Business Segment has the opportunity to take the #1 brand in industrial & commercial fans and unlock this potential in a $5 billion U.S. market for air movement and heat residential products. This individual will be responsible for a multimillion-dollar business catering to the luxury market and lead a team in achieving growth and profitability targets within the segment. The Vice President & General Manager will have ownership of sales, marketing, and product management, while partnering with engineering on new product development and working with operations in support of BAF’s 80/20 initiatives. The mission is to unlock the full brand potential, define comfort in the residential home, and achieve 20% average growth of Residential product lines.

As the Vice President & General Manager, you will own the full P&L and the strategic direction for the Residential business through all channels, while providing direction to both the dedicated and shared service group supporting Residential growth. As the Vice President & General Manager, you are not just leading a team; you are leading a charge toward success and serves as the driving force behind turning vision into reality, inspiring your team to reach new heights, and forging meaningful connections with BAF customers. You’re a strategist, a motivator, and a relentless pursuer of excellence. Every win, big or small, is a testament to your leadership and dedication. You are not just selling products; you’re shaping experiences, building relationships, and making a lasting impact on the company's growth trajectory. In essence, this leader is not just a manager; you’re a visionary, a catalyst for change, and a true leader in every sense of the word.

Our success is a result of the diversity of the Big Ass Fans team. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the Residential business and contribute in a meaningful way to realizing the company’s full potential in the market.

Responsibilities

• Create and implement a strategic business plan that results in double digit, year over year growth. This strategy includes setting sales goals, maintaining segment budget, identifying and expanding Residential market opportunities, and aligning sales activities in accordance with the broader BAF objectives and vision for sustainable growth and long-term success. 
• Through a cadence of sales performance and results, provide analysis on key trends, competitive activity, general marketplace activity, and present recommendations and/or adjust sales strategy to drive increased market share to BAF leadership.
• Develop and lead strategic, market-specific growth initiatives to achieve rapid scale and drive improved performance across Residential growth channels through organic and inorganic growth.
• Positively collaborate with BAF leadership to ensure global growth initiatives are prioritized including products & services, marketing, and service performance.
• Build effective relationships with dealers, distributors, and channel partners through situational and business performance analysis, shared strategic objectives, tactical plans, critical success factors, and budgeting; provide support to distributor partners through training, programs, and marketing initiatives.

• Provide inspiring leadership to Residential team members – sales, marketing, product management, engineering – and promote strong employee engagement; drive mission and culture to advance change to improve performance. Foster a culture of trust, transparency, problem solving, and accountability.

Requirements

• Bachelor’s degree in business, sales, marketing, or relevant discipline; MBA preferred
• 10 years’ experience driving large-scale commercial growth programs 
• Well-versed in leveraging data to drive decision-making and inform business strategies
• Strong understanding of all relevant marketing channels: digital, direct, electronic, etc. 
• Strong business acumen; able to successfully lead, motivate, negotiate, and collaborate at all levels of business interactions
• Excellent verbal and written communication skills to effectively interact with internal and external stakeholders
• Exceptional negotiation and conflict resolution skills; strong problem-solving and decision-making skills
• The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy
• A “leadership by example” style with a high level of emotional intelligence which inspires and motivates a team to break through conventional thinking limitations
• A creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry
• P&L experience and mindset; a “general management” oriented marketing leader who understands the total value chain
• Innovative and forward-thinking leader – understands the needs of consumers and aligns product strategy accordingly
• Ability to set clear expectations, evaluate performance based upon objectives, and hold others accountable for keeping their commitments
• Proactive and action oriented – drives for results. Balances growth and operational agendas while achieving earnings and cash flow targets
• Has effectively laid out a vision, translated strategy into concrete action plans with key deliverables and targets, and turned concepts into real solutions 

If you need assistance or accommodation due to a disability, you may email us at recruiting@bigassfans.com or call us at 1.877.244.3267.