Taproom Marketing Manager - Omaha

Job Description

Job Description

Summary / Objective

The Taproom Marketing Manager will be responsible for location-specific marketing to drive guest traffic, build local relationships and partnerships, manage brand communications, lead graphic design and content creation, and delivery of the Big Grove brand experience to guests and colleagues at our taproom. This role is tasked with connecting our colleagues and guests with overarching Big Grove brand priorities and is accountable for driving revenue by creating marketing initiatives to get people in the door.

Core Values

Big Grove only hires and retains people who exhibit our core values. Our Core Values are :

Set the Tone

Thirst for Improvement

We Care

Practice Candor

Passion Driven

You will be given a culture deck explaining these core values. The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.

Essential Functions

Reasonable accommodation will be made to enable those with disabilities to perform essential functions :

LMA : Lead, Manage, Accountable. The Taproom Marketing Manager will operate independently but may support cross-functionally with a team of roles related to marketing within the taproom, specifically the merchandise lead and the community coordinator.

Drive Taproom Experience : Deliver a best-in-class brand experience for our guests in our taprooms

Become a subject matter expert on Big Grove Brewery and its related products, brands, and services.

Responsible for both staff and consumer engagement and education in support of overall experience delivery, including sampling of products.

Photography and video capture of events and taprooms

Asset design (and / or willingness to learn) that utilizes the Adobe Creative Cloud platforms and its libraries of contents to create best in class marketing materials for use in taprooms and events

Management and growth of location-based social / digital platforms, and inbound customer messages and reviews.

Facebook, Instagram, Twitter, TikTok, Untappd, Constant Contact, Google My Business, Bing Places, Yelp for Business, Apple Business Connect, TripAdvisor and biggrove.com

Influencer & Social Media Engagement

Drive Taproom Performance : Support the achievement of key revenue and profitability targets while overseeing brand development in the taproom and the direct market area

Support key Brand Marketing sponsorships, initiatives, releases, and events as coordinated with the Taproom Marketing Director

Actively engage with local businesses, organizations, groups or individuals out in the local market to drive lead generation and taproom traffic through targeted promotions and relationship building

Work in coordination with the Event Manager to manage a CRM as it relates to local contact / leads for the local market area

Responsible for advertising and promotion and executional support for localized sponsorships

Ongoing coordination with the Store Director on key drivers of revenue generators for the taproom as well as review of goals as they relate to budget and guest count

Local Market Leader : be in the know about local events, happenings, or opportunities to put the brand in front of consumers or drive guests to the taproom

Community Management : Supports Big Grove for Good core mission by engaging and hosting local community organizations, developing and sustaining long-standing relationships, and in collaboration with the Events Manager and Big Grove for Good Community Manager; support of community-based events in the taproom and across our distribution markets.

Other Brand Responsibilities : based on the nature of our business, the needs of this role will vary both by location and through the calendar year. Must be adaptable to change.

Competencies

Outgoing & Engaging

Presentation Skills / Public Speaking

Leadership Skills

Honesty / Integrity

Detail Oriented

High Communication

High Emotional Intelligence

Adaptable

Be a high-performing Big Grove team member with the ability to look at the business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals. Contribute to and exemplify BGB values, vision, standards, and culture.

Supervisory Responsibility

Yes. Although the role will not start with direct reports, supervising part-time roles tied to marketing the function will be a requirement of this role.

Work Environment

This position operates in a hospitality, public events, and brewery environment and will be required to go out into the community and general market area for guest and partner engagement as well as events and activations.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day. The employee may be required to lift and / or move up to 25 pounds and occasionally lift and / or move up to 40 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Position Type and Expected Hours of Work

This is a full-time position and hours of work and days may vary from week to week. Hours expected to be worked are between 40-45 hours per week. Some evenings and weekends are required to support special events or general taproom operations, with the ability to adjust and flex hours to accommodate.

Location and Travel

Candidates must be local to the taproom area or within a short commute of the taproom, with a deep understanding of the market, remote and / or relocation will not be considered. Travel may be expected occasionally in this position; either locally or to other Big Grove locations.

Preferred Education and Experience

College degree or equivalent experience desired

Hospitality Background / Experience desired

2-5 years of experience working in the service industry preferred

Marketing and social / digital experience required

Graphic design experience is required with a preference for Adobe Creative Cloud

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.