What are the responsibilities and job description for the Director, Digital Marketing position at Big Machine Label Group?
Director, Digital Marketing
Location: Nashville, TN
Schedule: M-F, 9am-6pm, Occasional nights/weekends
Compensation: Full-Time | Salary | Exempt
About Big Machine Label Group:
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., NHRE, Big Machine Rock, and publishing company Big Machine Music.
Job Summary:
The Director of Digital Marketing will be responsible for leading innovative, data-driven digital strategies that drive artist growth, audience engagement, and revenue across BMLG’s roster. This role requires a proactive digital leader with a deep understanding of the evolving social, content, and streaming landscapes. You will collaborate closely with artists, management, internal teams, and external partners to execute high-impact digital campaigns.
Essential Job Functions:
- Develop and execute comprehensive, cutting-edge digital marketing strategies for artist releases, ensuring alignment with overall marketing plans.
- Act as a though leader in the digital space, identifying new opportunities in emerging platforms, fan engagement tools, and evolving algorithms.
- Establish and track KPI-driven digital roadmaps that drive consumption, audience growth, and fan conversion.
- Stay at the forefront of industry trends, technology, and consumer behavior shifts to keep BMLG ahead of the curve.
- Oversee multi-channel digital marketing campaigns across social media, creator marketing, short-form content, CRM, paid media, and emerging tech.
- Lead the creation, implementation, and optimization of paid digital advertising strategies, ensuring maximum impact and return on investment (ROI).
- Leverage artist platforms and fan engagement tactics to drive visibility, engagement, and consumption.
- Work cross-functionally with creative, audience development, and marketing teams to develop and execute high-impact digital activations.
- Monitor, analyze, and report on campaign performance metrics, providing actionable insights for ongoing optimization.
- Utilize social listening tools, analytics dashboards, and streaming data to refine audience targeting and marketing effectiveness.
- Make real-time, data-driven adjustments to improve engagement and campaign success.
- Serve as a liaison between digital platforms, internal teams, artist management, and third-party agencies.
- Work closely with creative teams to ensure consistent branding and messaging across all digital touchpoints.
- Lead digital education efforts within the company, ensuring teams are informed of platform updates, new tools, and best practices.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Required Experience:
- 5 years of experience in digital marketing within the music, entertainment, or media industries.
- Proven track record of success in digital strategy execution, audience growth, and fan engagement.
- Deep industry knowledge and strong relationships with key digital platforms (TikTok, Meta, YouTube, Snap, etc).
- Experience in social media strategy, digital advertising, creator marketing, content strategy, SEO, and CRM.
- Proficiency in analytics tools (Google Analytics, Chartmetric, CrowdTangle, or similar).
- Experience managing paid media campaigns across social, search, and DSPs.
Required Skills:
- Visionary digital marketer with a passion for innovation and fan engagement.
- Highly analytical with the ability to translate data insights into strategic decisions.
- Creative problem solver with a deep understanding of storytelling, branding, and audience behavior.
- Strong interpersonal and communication skills with experience working directly with artists, manager, and senior leadership.
- Passion for music is a must.
Education:
Bachelor’s Degree in Marketing, Business, or related field preferred, but not required.
Supervisory Responsibilities:
None.
Travel Required:
0-15%
Big Machine Label Group is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
