Marketing Automation Specialist

Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.

This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose ‘stories over stuff’ and are on track to deliver an experience every second by 2030.

We are The Experience Network.

About the Role

Big Red Group (BRG) is at the forefront of redefining experiences through technology. We are evolving into a platform-focused business, uniting our Engineering, Product, Data & Martech, and Infrastructure teams to drive customer value and growth.

This role is part of the centralised Martech & Data Platform team who develop technical functionality for multiple Go-To-Market teams to deliver on. This role will also operate as the senior member of the Marketing Automation delivery team. Reporting to and supported by the Martech & Data lead. This role is responsible for the end-to-end solutioning and delivery of Salesforce Marketing cloud programs across; Journey Builder, Email/SMS, Adstudio & Cloudpages.

Key Responsibilities

• Administration and Business Unit upkeep
• Collaborate across & within the team to deliver the right solution for the right campaign
• Develop customer lifecycle programs that are commercially aligned to business goals and strategy
• Work closely with the Salesforce CRM & Segment CDP leads to manage and create content & data pipelines
• End-to-End campaign delivery across Email, SMS, Journey Builder & Cloudpages
• Working within B2B & B2C markets

Experience and Skills Required

• 4 Years in Digital Marketing/Marketing Automation
• Experience in Salesforce Marketing Cloud
• Experience with MC Connect & Salesforce CRM a big plus
• Extensive experience in HTML/CSS, AMPScript & SQL
• Preferable but not essential:
  • Segment CDP
  • SSJS
  • Marketing Cloud Personalisation

What’s In It For You?

At Big Red Group, we are committed to empowering people to experience more. If you're ready to lead with purpose, make a tangible impact, and help shape the future of BRG, we’d love to hear from you!

What you need to know:

• Community:  Expect team days, experiences, co-design sessions, learning and innovation and cross functional planning days as part of your normal experience with us.
• Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
• Growth: Leadership development programs, External speakers, Talent Academies, mentorship opportunities, your growth and well-being are our priority. 
• We are Hybrid: All of our team members spend 3 days a week together in either our Sydney Circular Quay or Gold Coast Surfers paradise offices for collaboration and connection. On Monday we share our weekly All In Day and community lunch. With 30 days to work from anywhere in the world you also have the option to work abroad and live into our adventure!

At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.