Trade & Merchandising Lead

Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.

This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose ‘stories over stuff’ and are on track to deliver an experience every second by 2030.

We are The Experience Network.

About the Role

Make your mark with a leading brand!

We’re looking for an experienced Trade & Merchandising Lead to drive product discovery, conversion, and trade performance across our digital experience. Leading a team of four, you’ll own end-to-end merchandising and content—from new product onboarding and enrichment to campaign delivery and A/B testing. This role blends creativity with commercial acumen, ensuring an intuitive and inspiring customer journey. In 2025, you’ll lead key initiatives to unlock incremental growth through data-backed merchandising, setting the foundations for success in the future. If you thrive in a fast-paced, high-growth environment and are passionate about creating seamless ecommerce experiences, we’d love to hear from you.

Key Responsibilities:

Team leadership and operational excellence

• Lead, coach and develop a high-performing team of four, fostering a culture of accountability, collaboration, and continuous improvement.
• Evaluate and improve merchandise planning systems and workflows, driving efficiency and operational excellence.

Storefront merchandising strategy & execution

• Define and implement the merchandising strategy aligned to business goals, seasonality, and promotional campaigns.
• Own homepage, category, and landing page content and layout - ensuring they reflect key trading priorities and brand guidelines.
• Define an optimisation and testing approach for merchandising and campaign activity to drive continuous improvement in conversion rate and commercial outcomes.

Trade planning & performance

• Maintain an actionable trade calendar and drive key seasonal and promotional events from a merchandising standpoint.
• Contribute to weekly trade meetings with merchandising analysis to drive decision making
• Lead weekly merchandising team meetings to surface insights, actions, and decision tracking

Product Content & Experience Management

• Ensure product data, imagery, and copy meet quality standards and support discovery, comparison, and conversion.
• Partner with Paid Performance on SEO to ensure product content is optimised for organic search.
• Identify gaps and opportunities in product range and deliver a quarterly brief to Supply with input from Paid Performance and Marketing.

Experience and Skills Required

• 6 years experience in e-commerce (B2C, retail or marketplace preferred)
• Previous experience in managing direct reports
• Proven track record of successfully developing and implementing ecommerce merchandising strategies that drive revenue growth and improve customer experience.
• Strong stakeholder management and communication skills.
• Experience with personalisation and audience targeting principles highly regarded.
• Proven experience in digital analytics tools (GA and Tableau highly regarded)

What’s In It For You?

At Big Red Group, we are committed to empowering people to experience more. If you're ready to lead with purpose, make a tangible impact, and help shape the future of BRG, we’d love to hear from you!

What you need to know:

• Community:  Expect team days, experiences, co-design sessions, learning and innovation and cross functional planning days as part of your normal experience with us.
• Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
• Growth: Leadership development programs, External speakers, Talent Academies, mentorship opportunities, your growth and well-being are our priority. 
• We are Hybrid: All of our team members spend 3 days a week together in either our Sydney Circular Quay or Gold Coast Surfers paradise offices for collaboration and connection. On Monday we share our weekly All In Day and community lunch. With 30 days to work from anywhere in the world you also have the option to work abroad and live into our adventure!

At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone—regardless of background, identity, or ability—has the opportunity to thrive.