What are the responsibilities and job description for the Social Media Manager position at Big Tex Trailer Manufacturing Llc?
Job Overview
As the Social Media Manager, the individual will be a key leader in shaping the social media content and strategy driving the success of our trailer manufacturing and retail business. This role requires a deep understanding of our companys brands, customer needs and how best to meet them.
In the role of social media manager, the individual will be responsible for developing and executing a strategy to manage our Pro Grade brands online presence across various social media platforms, including creating engaging content, interacting with followers, monitoring analytics, running campaigns, and staying updated on social media trends to build brand awareness and community engagement.
Job Responsibilities
Content creation: Develop an understanding of our brands, products, users and use cases to effectively convey relevant information in a compelling manner. Develop and schedule engaging content like text posts, images, videos at our production facilities utilizing industry events, customer use cases, dealerships, and content from various platforms aligned with brand messaging.
Social media strategy development: Create and implement a comprehensive social media strategy including goals, target audience, posting calendar, and campaign ideas.
Community management: Partner with the appropriate SME responding to comments, messages and inquiries from followers, addressing customer concerns and fostering positive interactions.
Analytics and reporting: Monitor social media performance using analytics tools to track key metrics like engagement, reach, impressions, and conversions and provide report-outs to the team weekly.
Campaign management: Plan and execute social media marketing campaigns executing the go to market strategy by partnering with the product, marketing, and sales teams.
Platform optimization: Manage brand profiles on different social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube and TikTok, tailoring content to each platforms audience.
Education Experience Required
- Bachelors degree in business, or a related field.
- Proven track record of a minimum of 3-5 years experience in brand development and community engagement in the social media space.
- Strong understanding of social media platforms and their functionalities.
- Creative abilities to create and uniquely express concepts and communicate through various media.
- Possess Excellent written communications skills.
- Strong leadership skills with experience in leading and motivating cross-functional teams.
- Ability to manage multiple projects and deadlines.
- Customer service skills to interact with online communities.
- High level of organization and attention to detail
- Passion for innovation, quality, and customer satisfaction
Preferred Qualifications
- Must be able to think quickly, efficiently, and manage multiple tasks simultaneously. Agile project management experience is a plus.
- Low ego and high horsepower. You are constantly seeking process improvement opportunities, both for ATW and for your own development.
- Entrepreneurial, self-directed, and resourceful. You thrive in a highly dynamic and unstructured environment and never hesitate to get things done.
- Ability to work on numerous projects simultaneously with the ability to push "quick wins" to execution by handing off to and influencing other stakeholders.
