What are the responsibilities and job description for the Graphic Design Lead position at Bigelow?
Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.
Key Responsibilities include : as an expert in Adobe creative suite, this individual can visually communicate brand initiatives in an ownable way through appealing creative that can be digital, print, and / or packaging related. Can easily assess creative needs and provides graphic solutions that are on-brand and delivered in a timely manner. Can articulate the thought process on the why behind the design and provides their recommendations. Is flexible and can pivot as needed given multiple priorities. Welcomes constructive criticism and design critique, easily takes feedback and direction and is open to others ideas and suggestions. Is adaptable and can work quickly on-the-fly in meetings in real time. This position manages the Graphic Design Assistant.
SOFTWARE & KNOWLEDGE REQUIREMENTSWell versed in graphic design principlesExpert in Adobe creative suite including Photoshop, Illustrator, InDesign, AfterEffects and / or PremierProDigital video creation and editing requiredTypography experience a plus but not requiredPhotography skills a plus but not requiredAbility to sketch and draw also a plus but not requiredPrevious printing experience is helpful but not requiredWorking knowledge of PC platform (this position uses PC and not Apple)Proficient in MS Word, PowerPoint, ExcelJOB DESCRIPTION
ON-GOING CREATIVE NEEDS (designs, creates, executes)
Product packaging design for all components of packaging, includes concepts and exploratory design for new itemsNew item launch support such as sampler cardsPOS such as in-store displays, shelf talkers, sell sheets, signage, banners, in-store magazine or circulars, trade shows, experiential events, merchandisers like tea chests and racks, etcNational print adsBillboards and other outdoor signageSporting events like homeplate rotationsMerchandise like t-shirts, mugs, hats
DIGITAL
Renderings for any creative asset as needed for presentationsCreates content for Amazon and other e-commerce platforms (product and lifestyle visuals as well as video)Shopper marketing support for Retailer specific needs (campaign and other ad creative)Website design and mobile contentSocial media content (includes static images, animated gifs, and videos) and is knowledgeable of specs for each platformEmail creative supportVideo creation (includes editing, incorporating music, etc.)Photo editing is a necessary skill, can quickly and easily retouch images, resize per spec or channel requirement
OTHER SKILLS REQUIRED
Comfortable working within a spec / deadlineAbility to be able to design and release art to vendor provided specificationsProofing skills a must ensuring output matches designAssists with approving color standardsEnsures creative briefs are part of the creative turnover processActively manages and maintains brand style guideEnsures creative assets are included in the DAM for consistencyStrong presentation skills; is comfortable and confident sharing concepts with a team including Senior Leadership and Executive team membersStrong communication skills; can clearly articulate the creation of the design and provides recommendationsExcellent attention to detailWorks well independently as well as in groups and bring projects to fruition.Comfortable working within grey areas, exceptional time management skills and ability to work in a fast-paced environment, can easily multi-task and is flexible and nimble to support the various areas within design.Collaborative, approachable team player, and can get a team excited about your ideas.Passionate about design and stays on top of trendsEnsures all content creations aligns within the brand visual identityPlease provide your portfolio or examples that showcases the range of your creative ability (video is required)
EDUCATION and / or EXPERIENCE
BA or BFA, Bachelor's degree in Graphic Design preferred4-6 years working experience as a Graphic Designer with proven examplesPrevious experience working with a brand / within marketing
Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
