Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company's DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.
SUMMARY
This is an excellent opportunity to join a leading brand with a strong and established consumer base, as well as significant potential among the next generation of tea drinkers, such as millennials.
The role will work closely with the Senior Director of Marketing to lead, develop, and implement Bigelow's social media strategy, ensuring that the content and approach align with and reinforce the brand's overall messaging. A deep knowledge and passion for all social platforms are essential. The individual will also play a key role in Bigelow's broader digital ecosystem, including the website, email campaigns, and blogs, while fostering a collaborative team environment.
This position is ideal for someone who thrives in teamwork, values collaboration, and is both a strategic thinker and hands-on executor. The individual will manage a Social Media Marketing Assistant to ensure the execution and timely responses are carried out effectively.
STRATEGY & DEVELOPMENT
- Creates, Leads, and Executes social media objectives for each platform against key brand initiatives
- Strengthens Bigelow's Social Media presence by increasing brand awareness using relevant and meaningful content for each platform
- Brings tactics to life under the goals and initiatives and ensures we are executing against the role of each platform; continuously evaluates each role and proposes recommendations as needed
- Ensures tone, visuals, and copy are aligned with overall Bigelow brand persona
- Research, create, and lead new channel strategy and presence where needed
CONTENT
Manages content strategy creation : this includes sourcing visuals, identifying creative needs, works closely with the brand team and design associate as needed, helping create photos on the fly, copywriting across all platforms, and providing final approval for social line-up.Leads monthly meetings ensuring lessons learned and areas of opportunity are highlighted and then actioned against for the futureContinuously evaluates what is working and what is not, can easily pivotAware of topical / real-time trends and activates accordinglyWorks closely to align and activate against key company initiativesCreates and executes a robust full-year organic campaign plan to align with overall content pillars and key product initiatives -Paid and OrganicProvides input and direction on paid social adsEXECUTION
Co-owns community management, works closely with the Social Media Marketing AssistantActive daily monitoring, listening, mining insights, engages, and fosters relationships
Supports and oversees daily engagement effortsSupports the on-demand nature of the channel with after hours, weekends, and holiday coverage requiredLeads strategic vision for content and co-owns creationLeads influencer outreach, brand ambassador curation, secures user generated content (UGC), fosters relationships ongoingOwns, initiates and manages partnerships with other brands that align with or compliment Bigelow brandLeads Crisis Management - is the primary point of contact, quickly raises concerns or potential problems, proposes recommendations to mitigate and helps resolve issuesAvailable after hours, weekends, and holidays as needed to manage critical issues should they arise.ANALYSIS & REPORTING
Active daily analysis of platforms and performance against KPIs to identify what's working and makes recommendations for future content.Uses real-time insights to foster meaningful and relevant audience engagement, reach, and growth. Can pivot as needed to optimize performance.Are comfortable and proactive sharing findings within a large setting and to Sr. Management.Experience with paid social media, oversees campaign goals, copy, creative, and ROASEDUCATION and / or EXPERIENCE
Bachelor's degree in marketing, communications, media, or PRExperience with social monitoring / listening / engagement tools necessary (Sprout Social, Hoot Suite, META Business Suite, Google Analytics)Excellent verbal and written communication skillsProficiency in the use of Microsoft Office and social and mobile platforms (Facebook, Instagram, Threads, TikTok, LinkedIn, X, YouTube)Organic and Paid social media experience strongly preferredSKILLS REQUIRED
Strong presentation skills; is comfortable and confident working with and presenting to senior managementCreative thinking : sees the big picture and can pivot as needed to support the overarching goal and initiativesAnalytical thinking : strong experience gathering and reporting against KPIs, is able to execute actionable insights to optimize performance.Passionate about social media and marketing, has a pulse on industry trends and new opportunitiesConfident but approachable, is a collaborative team player, and can get a team excited about your ideasIs a strategic thought partner but can also delve into the day-to-day execution tasksExceptional time management skills and ability to work in a fast-paced environment, can easily multi-task and is flexible and nimble to support the various areas within social mediaMentor and guide the Social Media Marketing Assistant, providing direction, feedback, and support as needed while celebrating success and fostering career growthExperience managing social media for a brand and can work within brand guidelines and exemplifies visual identity and tone5 years prior work experience in social mediaBigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.
