What are the responsibilities and job description for the Social Media Manager Job at BiggerPockets in Denver position at BiggerPockets?

Job Description

BiggerPockets is the leading resource for anyone looking to succeed in real estate investing. Since 2004, we’ve helped investors get their first (or next) deal through a unique combination of immersive education, deal analysis tools, events, books, and a supportive community of more than 3 million members. We aim to help people avoid real estate investing mistakes, learn valuable tips, find partners, deals, and financing, and make the smartest investment decisions to achieve financial success and personal financial freedom.

Role Summary :

The Content Team at BiggerPockets is responsible for driving the content production factory across our multiple podcasts, YouTube channels, online blog, social media and community channels, educational courses, in-person events, and book publishing business.

The Social Media Coordinator, on the Content Team, will be responsible for managing and developing the content across all of the BiggerPockets branded social platforms (@BiggerPockets handles), including Facebook, Instagram, Threads, TikTok, X, and Linkedin. The right person has a passion and obsession with creating, editing, and posting viral social media content, loves using the fast data feedback loops social media offers to make game-time decisions, and wants to continuously identify opportunities to optimize social content to best engage and educate our current audience and grow our future audience.

This cross-functional role will execute the content vision and strategy for the BiggerPockets Real Estate brand and will work closely with folks across the Content Team, to not only execute the strategy behind original social media content production, but also drive overall BPRE brand awareness and revenue conversions across the business.

This job is a Denver-based, full-time opportunity.

Key Role Responsibilities

Ideate, create, edit, and post brand-aligned social media content for @BiggerPockets channels in various content buckets (real estate news, real estate education, brand support, product awareness, etc.)
Manage the day-to-day of social media production and content calendar—planning all social media content with a small team of in-house creators, third-party contractors, and contracted talent
Post content every single day across multiple platforms and track the outputs (views, engagement, likes, comments, shares, etc.) on every single post. Operate under a “Build, Measure, Learn” cycle of content creation and management
Report weekly on all trackable metrics and working tests to improve engagement within our social channels against a team-wide content scorecard
Discover and execute an effective sponsored content social media strategy, in conjunction with our in-house advertising team
Develop strategies to create social media content utilizing our 3 million members (UGC) and / or our in-house creative staff—utilizing your best practices, processes, and procedures to teach others and provide feedback to make high-quality or viral content for the business
Create and distribute social-first content that builds our brand reputation and positions BiggerPockets as a thought leader in the space
Creatively translate pre-recorded media content (from podcasts or youtube content) into great social media content, pulling from already-created content to execute the strategy
Perform research on current trends / audience preferences and drive effective changes on various social platforms to develop stronger brand awareness
Collaborate with cross-functional departments (advertising, memberships, marketplaces, and more) to ensure brand consistency and awareness are improving to drive conversions to the website
Monitor all current tech, real estate trends, and social best practices using the right tools and applications to stay relevant and effective in the business

About You

2 years of social media experience at a well-loved brand with multiple platforms managed

Can obsess over a working content calendar with room for improvements based on findings and tests you’ve performed on each platform

Extremely strong organizational, communication, and production habits that drive clear growth in views for our social media platforms

Capable of managing the entire social media production workflow at a high level across multiple platforms

A passion for social media! A daily renewed zest for driving social content that truly inspires, educations, or entertains our audiences within our brand standards

Excited about and willing to test new ideas, and share your findings, to drive new audiences—in a way that captures the new audiences we aim to capture

Experience in developing great sponcon or advertising-led content within social media that still inspires and educates our audiences

Proven wins managing multiple content creation processes and channels, including distribution to Instagram, Facebook, TikTok, LinkedIn, and X

Proven experience utilizing social listening platforms and analytics to glean valuable insights, anticipate trends, and guide strategic decision-making

Strong copywriting skills, production tactics, and interpersonal leadership skills to influence without directly managing a team

Excellent communication skills, across multiple stakeholders—sometimes remotely!

Experience in real estate investing or learning about financial freedom if you’re not an investor or fan of BiggerPockets already

Location

Denver, CO 80222

Compensation

70,000 - $80,000 per year based on experience

10% yearly bonus based on company performance

Schedule

Hybrid (3 days / week in our Denver office)

BiggerPockets is proud to be an EOE / Veterans / Disabled / LGBTQ employer

We celebrate, support, and encourage being different for the benefit of our team members and community. We do not discriminate on the basis of race, color, religion, age, sex, gender identity, sexual orientation, national origin, political affiliation, marital status, non-disqualifying physical or mental disability, genetic information, membership in an employee organization, retaliation, parental status, veteran status or other non-merit factor.

We celebrate diversity and are committed to creating an inclusive environment for all team members. All employment offers are decided on the basis of qualifications, merit, and business need.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

Medical, dental, and vision coverage

Flexible paid time off

Office snacks & beverages

Tuition reimbursement & career development

401k package

Paid parental leave

12 company-paid holidays per year

Community service & volunteer opportunities

Amazing team & fun culture with lots of team events

Learn more about real estate investing

Salary : $70,000 - $80,000

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Social Media Manager Job at BiggerPockets in Denver

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