Biggie is a global marketing agency for strategy and activation agency, part of Biggie group, an independent international group of integrated marketing solutions.
Biggie's motto is "Partners in growth", and its ambition is to be a partner in the growth of brands, by putting strategic and operational excellence at the service of their performance, and by offering them tailor-made support (marketing strategy, strategic planning, data & analysis, media, digital performance, content creation and adaptation, and business consulting) to meet their business challenges.
The agency has 300 experts, including 150 in France, present in 7 countries through 9 international offices (Paris, Marseille, Brussels, Milan, Geneva, Zurich, Prague, Dubai and Sao Paulo).
For further information : www.biggie.co
Leadership
Lead, mentor, and develop a team of media traders to achieve their full potential.Oversee resource allocation and ensure timely, high-quality campaign delivery.Foster a culture of collaboration, accountability, and continuous improvement.Provide strategic guidance, resolve escalated issues, and conduct performance reviews.Campaign Setup and Management
Develop and execute trading strategies that align with client goals across programmatic and social media platforms.Oversee campaign setup and management in DSPs (video, display, mobile, DOOH, and audio) and social media platforms (Meta, TikTok, LinkedIn, etc.).Ensure proper creative uploads, URL tracking, and campaign auditing before and after launch.Monitor and troubleshoot campaign delivery, collaborating with DSP and social media platform support teams as needed.Tracking and Audience Activation
Define and implement tracking strategies to optimize conversion funnels.Oversee tagging plans, testing, and activation of 1st and 3rd-party audiences.Manage site lists and domains based on client requirements.Troubleshoot and optimize deal IDs and private deals to ensure delivery and profitability.Analytics and Optimization
Analyze campaign performance in real time and recommend optimizations to maximize ROI.Manage pacing, bids, and KPIs daily to meet performance targets.Prepare clear, actionable reports for clients and internal teams using Excel and dashboards.Strategic Insights and Testing
Conduct A / B tests to refine strategies and enhance campaign outcomes.Share key insights with account managers and recommend improvements.Collaborate on projects aimed at advancing trading practices and outcomes.Your ProfileOrganization and rigor allowing the management of programmatic advertising campaignsAbility to analyse, understand and interpret campaign performanceFast and efficient, the candidate must be able to evolve quickly to adapt to his environmentUniversity education in digital, management, marketing, commerce, mathematics, etc.Fluent in EnglishFrench, German and Czech is a plusOur benefits :An international group present throughout the worldMultidisciplinary entities that are experts in their field : programmatic, influence, 360°, content creation, etc.Different career paths adapted to your professional aspirationsOn-going training sessions with a Digital AcademyAccess.Biggie Group offers employment opportunities without distinction of origin, sex, morals, sexual orientation, gender identity, age, marital status, physical appearance, disability, religion, of political opinion…Biggie Group complies with regulations combating discrimination in business. This policy applies throughout the employer process : recruitment, hiring, internal promotion, leave, remuneration and training.
PI260100150
