What are the responsibilities and job description for the Senior Graphic Designer position at BigIron?
Description
Job Function :
The Senior Graphic Designer will lead the creation of all creative assets for BigIron's advertising and marketing efforts, including digital, print, and multimedia materials. This role demands a strong blend of creativity, technical expertise, and a deep understanding of branding to ensure cohesive and impactful visuals across all platforms.
Essential Functions :
- Design and produce a wide range of marketing assets, including digital banners, social media graphics, email templates, brochures, signage, and video elements.
- Develop visually compelling designs that align with BigIron's brand identity and marketing goals.
- Collaborate with the marketing team to conceptualize and execute designs for advertising campaigns across digital, print, and video platforms.
- Create engaging visuals to support social media campaigns, online auctions, and promotional events.
- Ensure consistency in branding and messaging across all visual materials.
- Maintain and evolve BigIron's brand guidelines to reflect industry trends and company growth.
- Work closely with the digital marketing manager, regional marketing managers, and other stakeholders to align creative work with campaign objectives.
- Partner with external vendors as needed to manage print production or outsourced design work.
- Stay updated on design trends, tools, and techniques to keep BigIron's creative assets fresh and competitive.
- Experiment with new design approaches and tools to enhance creative output.
- Manage multiple projects with competing deadlines, ensuring timely delivery without compromising quality.
- Maintain an organized archive of design files and assets for easy retrieval and collaboration.
Requirements
