What are the responsibilities and job description for the Marketing Analyst position at BIGO?
Location : 10250 Constellation Blvd, Los Angeles, CA 90067 (3 days hybrid style)
About This Role
BIGO LIVE is seeking a talented, curious Analyst who thrives at the intersection of data, product, engineering, and operations. The team is data-driven and results focused. The ideal candidate will have a strong technical, analytical, and operations background – with a hunger to make our platform grow. This position is full-time and is located at our Los Angeles office.
Responsibilities
- Campaign Analysis : Evaluate the effectiveness of ongoing marketing campaigns, providing insights and recommendations for optimization using SQL and Excel
- Channel Performance : Analyze performance across different marketing channels to identify trends and opportunities for improvement.
- Create and manage data pipelines in Excel, SQL or Python to aggregate data for marketing and content operations team
- Build, maintain and provide data for the internal operations teams, interact with internal users to establish and clarify requirements in order to develop report specifications
- Ensure the KPI & metrics are aligned across the different business functions in the operations team
- Advise leaders and support decisions for launches of in-app initiatives
- Understand ecosystems, behaviors, and long-term trends of live-stream content
Qualifications :
statistics or similar
paced environment
Benefits :
