What are the responsibilities and job description for the Senior Marketing Manager position at Bil-Jax?
SENIOR MARKETING LEADER
This hybrid role is a core member of the Bil-Jax Haulotte leadership team and will collaborate with leadership, sales and product management to develop and execute annual marketing plans, initiatives, and budget. The senior marketing leader will be the central point for all marketing initiatives and manages projects from concept through completion.
Marketing Leader Responsibilities
- Develop and manage marketing campaigns that include content development and promotion across multiple channels (e.g., advertising, trade media, digital and social marketing) ensuring consistent messages across all mediums that drive revenue growth and customer satisfaction.
- Creates and maintains best-in-class internal and external experiences via websites and other interactive channels to maximize lead generation using search engine optimization and other tactics
- Execute Social media plans from strategy through implementation, including writing content, photography, videography, publishing blogs and social media posts.
- Lead email marketing campaigns, including newsletters, promotional emails, and automated workflows in HubSpot.
- Manage and grow the Bil-Jax REWARDS customer loyalty program.
- Manage all promotional activities, including website management, trade shows, product literature and brochures.
- Develop metrics, dashboards and reports to efficiently monitor and communicate the impact of marketing initiatives on the Bil-Jax business
What You’ll Need to be Successful
Note : Prefer candidates with in a 60-mile radius of Archbold, Ohio.