Digital Marketing Specialist

Welcome to a unique opportunity to join the Biltmore Farms marketing department in a key contributor role. Biltmore Farms is known for cultivating healthy sustainable communities, thriving businesses and an inspiring sense of place while preserving the Vanderbilt family tradition of hospitality since 1897. Our employees pride themselves in working for a broader company that is deeply rooted in Asheville.

Imagine a place where people support your goals, where opportunities to grow exist, where you are welcomed like family. Picturing ourselves somewhere is the first step to getting there. Go ahead; picture yourself here at Biltmore Farms. We see you here too!

Essential Elements:

The Digital Marketing Specialist will support marketing and communications efforts as a corporate Biltmore Farms, LLC Marketing, Branding, and Communications team member. Under general supervision, this role will be involved with digital ad campaign design, delivery, and measurement, which contributes to our overall digital marketing execution. This position requires knowledge of digital marketing fundamentals, analytics, project coordination, general business practices and procedures, and excellent written and verbal communication skills.

This role will be responsible for digital campaign execution, tracking, project coordination, and analytics for social media accounts, websites, digital ads, and email marketing across all our business segments, including commercial, hospitality, and planned communities.

The Digital Marketing Specialist will work within a cross-functional team to help drive revenue, generate brand awareness, maintain brand continuity, and measure ROI. The Digital Marketing Specialist will work with the marketing team to ensure that assigned projects are completed in a timely manner, within budget, and meet brand guidelines and standards. This role requires being highly organized and adaptable to manage competing priorities effectively.

Please note that this position is based in-office with occasional remote opportunities.

Duties & Responsibilities:

• Oversees the execution of email marketing functions including Salesforce management, campaign development, email design, UX flow, automation, and KPI data feeds.
• Works alongside team members and external partners to build and optimize paid search, display, and Meta ad campaigns for all business units.
• Partners with digital creative agencies to develop high performing landing pages.
• Executes, monitors, and tracks campaigns across all digital platforms, including social media channels, hotel digital advertising platforms, and Google Analytics.
• Audits and updates website content and structure as needed to maintain a quality U/X and drive keyword rankings. This includes hospitality brand-specific visual asset management.
• Interfaces with hotel booking platform partners to continuously improve search rankings and evaluate promotion opportunities.
• Updates website content and leads any necessary adjustments to website design/structure.
• Analyzes campaign results to optimize marketing spend and performance.
• Measures and reports the performance of all digital marketing efforts against KPIs.

This job description is a general description of the essential job functions. It is not intended to describe all the duties the position may perform. Other duties are assigned as needed.

Minimum Qualifications:

Any combination of education and experience equivalent to:

• Bachelor's degree in marketing, communications, business, or a related field; AND,
• Minimum of four (4) years of professional digital marketing experience.

Preferred Qualifications:

• At least three years of digital marketing campaign experience.
• Working knowledge of Microsoft Office Suite, Koddi, Salesforce, and Meta Ads Manager.
• Knowledge of GA4, digital marketing trends and management.

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication skills.
• Proficient in MS Office Suite, Adobe Creative Suite, WordPress, and Mailchimp.
• Must be comfortable working both independently and as a team.
• Ability to complete projects while adhering to budgets and deadlines.
• Ability to consistently provide exceptional customer service.
• Possess professional communication skills for interacting with a variety of agencies, colleagues, leadership team, partners, and clients.
• Ability to synthesize data and translate it into actionable information.
• Strong organizational skills to manage tasks and projects with minimal oversight.
• Ability to adjust marketing assets as needed by understanding the intended messaging and audiences.
• Ability to adjust to ever-changing priorities.

Why join Biltmore Farms?

• Competitive pay and annual bonus potential
• Outstanding medical, dental, and vision benefits coverage
• 401K retirement plan with employer matching program
• Paid time off (PTO) and paid holidays
• YMCA membership monthly discount
• Fun wellness program with annual bonus of up to $600
• Incredible employee learning and growth opportunities
• Friendly and supportive work environments
• Employee engagement events and volunteerism

Post Offer / Pre-Employment:

For the on-going safety and well-being of our employees and guests, Biltmore Farms' on-boarding process includes a criminal history disclosure and screening process for employees selected for employment. This process begins after an offer of employment is extended in writing. Final decisions on employment will be treated in accordance with federal-, state-, and local laws and guidance and determinations will be made on a case-by-case basis prior to adverse action. Biltmore Farms is dedicated to matching candidates with a criminal history to a position where they can be successful.

Equal Opportunity Employer

Biltmore Farms is an Equal Opportunity Employer. Minorities and Spanish/English bilingual persons are strongly encouraged to apply.

E-Verify

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. This employer participates in E-Verify. Click here for more information.

AVISO: La Ley Federal le exige a todos los empleadores que verifiquen la identidad y elegibilidad de empleo de toda persona contratada para trabajar en los Estados Unidos. Haga clic aqui para obtener mas informacion.

Salary : $600