What are the responsibilities and job description for the Senior Product Manager, Campaigns Platform position at Binance?

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100 countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Team Introduction

The Central Product Team at Binance is where innovation meets user experience. We're shaping the core platforms and services that support Binance’s global ecosystem, optimizing user interactions, and enhancing operational efficiency. If you're passionate about building scalable, secure solutions that drive crypto adoption, join us and be part of a team that's redefining the digital asset experience.

Responsibilities

Provide product implementation and technical solution support to the business units, especially in User Growth / Marketing areas.
Collaborate with cross-functional teams from around the world to enhance the performance of user acquisition.
Assist in the design of the development roadmap according to the strategic vision and goals.
Conduct Product Requirements Document (PRD), and be able to communicate with Engineers / Designers to ensure our products meet users' needs and are well-prioritized.
Strong analysis skills in defining growth targets, metrics, solutions, and performance tracking.
Manage routine and non-routine campaigns, production rollout and change requests, as well as support new initiatives.
Build up a user-friendly and efficient backends as tools for campaign management for internal users.

Requirements

Bachelor’s degree or above in Computer Science, Information Technology or equivalent work experience.

Excellent communication, written, presentation and interpersonal skills are required.

Bilingual English / Mandarin is required to be able to coordinate with overseas partners and stakeholders.

Strong problem-solving and collaboration skills and ability to manage projects as part of a cross-functional team.

Logical thinker with ability to identify and articulate rationale, assumptions, and risks.

Ability to handle multiple product requests from stakeholders at the same time.

Working experience with at least 6 years in a fast-growing global company.

Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organisation.

Proven experience as a Product Manager from the user growth domain is a plus.

Experience in developing and designing campaign platform, activity / task platforms will be a plus.

Why Binance

Shape the future with the world’s leading blockchain ecosystem.

Collaborate with world-class talent in a user-centric global organization with a flat structure.

Tackle unique, fast-paced projects with autonomy in an innovative environment.

Thrive in a results-driven workplace with opportunities for career growth and continuous learning.

Competitive salary and company benefits.

Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .

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Senior Product Manager, Campaigns Platform

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