What are the responsibilities and job description for the Digital Marketing Specialist - Marketing / PR position at Bingham Memorial Hospital?
BMH, Inc. is looking for a highly motivated individual to join our marketing team. You must be willing and able to learn new skills and adapt to change often, as the medical field is ever changing. You must have good communication skills and be detail oriented. We have multiple providers and specialties and provide services in several of our surrounding areas. If you are looking for a rewarding and fulfilling career and enjoy fast paced environments this will be a good fit for you.
JOB REQUIREMENTS
Minimum Education: Bachelor’s Degree in Marketing, Advertising or related discipline.
Minimum Work Experience: 2 years related experience preferred
Required Skills, Knowledge, and Abilities: Strong organization and prioritization skills. Excellent analytical, communication and presentation skills. Ability to work well in a fast-paced, collaborative environment. Strong understanding of Microsoft Office programs and marketing software (Adobe Creative Suite & CRM). Ability to travel as necessary. Must work well independently. SEO optimization. Knowledge of google analytics and operations.
BASIC PURPOSE OF THE JOB
The employee is this role must be comfortable with both the practical and creative sides of a marketing department. Demonstrates that he/she is a self-motivated team player who is detail oriented and organized. Provides administrative support to the marketing department by keeping track of department tasks, scheduling meetings, coordinating events, preparing marketing reports, and other tasks unique to a marketing department.
ESSENTIAL FUNCTIONS
Assist with marketing campaign planning and coordinating
Help manage hospital department relationships and hold discovery meetings to identify needs and expectations of department managers
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Monitor and maintain hospital & clinic online content insuring it’s accuracy
Help with event planning and coordinating (check presentations, health fairs, sponsorships, etc.)
Liaise with external vendors to execute events and other marketing initiatives
Communicate market trends, opportunities, or issues to management in a timely manner
Answer phones, takes messages, and assist in fulfilling client requests
Monitor and maintain BMH & its affiliate social media channels (Facebook, Twitter, YouTube, etc.)
Monitor and maintain BMH & its affiliate websites
Maintain department equipment and office supplies
File and organize office documents
Manage internal communications through email, intranet, etc.
Handling the donation/sponsorship process and research market, identify event opportunities
Helping facilitate new provider introductions
Undertake individual tasks of a marketing plan as assigned
Completes other duties as assigned.
MENTAL AND EMOTIONAL REQUIREMENTS
Handles Multiple Priorities. Independent discretion/decision making. Makes decisions under pressure. Manages anger/fear/hostility. Manages stress appropriately. Works alone effectively. Works in close proximity to others and/or in a distracting environment Works with others effectively.
