Media Strategist - Binghamton University

Budget Title: Senior Staff Assistant (SL-3)

Salary: $65,000 - $80,000 (commensurate with experience)

The Media Strategist would primarily showcase Binghamton University's prominent faculty achievements, and the impactful research conducted across a wide variety of media outlets.

Binghamton University has a research, scholarship, and creative activities profile of a premier public university. Binghamton's research ranks among the top 70 reporting public institutions without medical schools. A media strategist and content creator will focus on enhancing Binghamton University's reputation as a dynamic research university and promoting Binghamton's academic and institutional leadership through press releases, media advisories and direct engagement with local and national media outlets. This begins with collaborating closely with faculty members to understand their research and develop effective media strategies to communicate their work both to academic peers and broader audiences.

The objective of the media strategist is to increase the media exposure of the research and creative activities conducted by faculty members and the research centers on campus.

The primary responsibility will be to distill complex faculty research findings into engaging and accessible content directed at diverse audiences, especially other academic institutions, policy makers and potential collaborators, as well as media outlets and the general public.

Responsibilities:

• Develop a multifaceted media strategy to promote faculty research initiatives across multiple channels, including traditional media (print, television, radio) and digital platforms (website, social media, podcasts, video, newsletters).
• Collaborate with internal teams to integrate faculty research initiatives into broader institutional messaging and branding efforts. With a heavy emphasis on video production and website creation.
• Collaborate with faculty members to understand their research projects, objectives, and target audiences. Motivate faculty members to be more active in promoting their research findings.
• Create engaging and compelling content to showcase faculty research, including press releases, articles, blog posts, multimedia materials and websites.
• Build relationships with journalists, media outlets, and influencers to secure coverage and placements for faculty research.
• Monitor media coverage and track the impact of communication efforts.
• Provide regular reports and impact analyses to stakeholders.
• Stay updated on industry trends, best practices, and emerging media relations and research communication technologies.
• Provide media training and support to faculty members to enhance their communication skills and media presence.
• Short term goal is to increase the number of media hits for Binghamton University Faculty members.
• Medium range goal would be to have a high awareness of faculty research and expertise, especially in Binghamton-centric areas of study.
• The long-range Goal would be to enhance the profile of Binghamton among our peers as a highly functioning research institution.

• Bachelor's degree in communications, journalism, English, or similar field
• Minimum of five years of media strategy and content production experience relevant to the knowledge, skills, and abilities referenced above
• Proven track record of developing sophisticated, strategic approaches to media
• Adept at breaking down complex stories into pitches for national news media
• Demonstrated strong interest in content marketing tactics and strategy
• Excellent writing and editing skills, with particular focus and experience in writing for media
• Proven track record in managing complexity and delivering results in a complex organization
• Good judgment in identifying issues and recommending solutions to others
• Strong organizational skills and attention to detail
• Commitment to professionalism, deadlines, and teamwork
• Knowledge of social media listening tools and reputation management practices
• Ability to work collaboratively and independently across organizational lines
• Ability to create material for different audiences while maintaining a unified voice
• Attention to detail and excellent proofreading skills

Preferred:

• Experience in higher-ed

Visa sponsorship is not available for this position

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:
https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here.

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact: Ada Robinson-Perez, ADA Coordinator email: arobins@binghamton.edu or 607-777-3660.