Senior Product Marketing Specialist - Events

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range

$69,800.00 - $114,800.00

Position Summary

We are looking for an experienced Senior Product Marketing Specialist to support the execution of marketing events for the Analytical Solutions Division (ASD). In this role, you will be a key member of the ASD Product Marketing team and will work with a broad team, across multiple programs, and support our commercial partners to contribute to the overall growth of the ASD business. You will drive the deployment of marketing events, organization of marketing collateral, vendor management and process efficiency.

Key Responsibilities

• Deploy engaging customer events to support education and instrument lead generation.
• Execution of marketing events both virtual and face-to-face, including webinars, seminars, conferences, user meetings, trade shows, product exhibitions, road shows, in strict adherence to the brand guidelines, marketing budget and schedule.
• Coordinate logistics effectively with external partners- suppliers, creative agencies, vendors, who are critical for events’ and campaigns’ success.
• Serve as primary point of contact at customer events and onsite customer feedback capture.
• Ensure adherence to established Bio-Techne brand and messaging guidelines for all inbound and outbound communications.
• Support development of marketing collateral and value proposition, and commercial campaigns to help our customers find the products they need for success.
• Support organization of outbound marketing material (brochures, emails, web pages).
• Support pipeline analytics with tools like Power BI and Google Analytics to drive data-informed go-to-market strategies.
• Monitor and maintain the marketing inventory- literature, banners, standees, merchandise, etc. to ensure smooth execution of events.
• 100% alignment and adherence to marketing budget spend and process compliance.
• Connect with corporate branding team to ensure 100% compliance on branding guidelines.
• May perform other related duties as required and/or assigned.
  
  

Education And Experience

• Bachelor’s degree in Biology, Biochemistry or related discipline.
• Proven experience of min 3 years in event management and marketing communication.
• Experience with marketing and voice of customer (VOC).
  
  

Knowledge, Skills And Abilities

• Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, communication channels, channels-to-market, segmentation, value proposition and marketing program development and execution.
• Exceptional communication skills as well as analytical, project management and planning skills necessary.
• Excellent written and verbal English language skills.
• Capable to work in a cross functional marketing team.
• Capable to identify and introduce processes to streamline marketing operations thus driving productivity.
• Ability and willingness to work independently taking full ownership for assigned projects.
• Demonstrated ability to understand field needs, attitudes and interact with sales teams.
• Strong business acumen and customer focus are essential.
• Travel is required (25%)
  
  

Why Join Bio-Techne

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.
• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.
• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.
• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
  
  

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.