SR AD, Digital/Social Media Job at BioCT Innovation Commons in Ridgefield

The Senior Associate Director, Digital / Social Media USA, Corporate Affairs at Boehringer Ingelheim is responsible for creating and executing the digital and social media strategy for a cross-functional market development team. This role aims to advance the company's mission to improve the lives of people with chronic kidney disease (CKD) by developing, launching, and measuring impactful digital and social campaigns. These campaigns are designed to drive public health and individual behavior changes, including policy and care delivery improvements.

Key responsibilities include developing comprehensive digital communication campaigns to raise awareness about CKD, engaging key stakeholders through digital and social platforms, and supporting advocacy campaigns to influence public policy. The role also involves creating dynamic digital content, managing social media influencers, and leveraging SEO / SEM strategies to drive engagement. The Senior Associate Director must establish and maintain strong relationships with internal business partners and external stakeholders to drive strategic initiatives and deliver well-aligned programming.

The ideal candidate will have extensive experience in healthcare digital communications, a strategic mindset, and excellent communication and analytical skills. They must have a strong understanding of the US healthcare market and public policy landscape and the ability to work effectively within a complex organizational structure. Additionally, the role requires the ability to educate internal partners on digital and social media best practices, continuously assess and optimize active channels, and stay informed about emerging digital trends to enhance Boehringer Ingelheim's capabilities.

This position offers a base salary typically between $140,000 and $180,000. The position may be eligible for a role-specific variable or performance-based bonus, relocation, and other compensation elements. For an overview of our benefits please click here.

Duties & Responsibilities

• Serves as a key visionary to set and implement channel delivery strategy and innovation to amplify the corporate narrative, ensure stakeholder engagement and further business objectives, including TA strategies, Human Pharma and Biopharma businesses, Innovation Unit and Corporate Reputation.
• Oversees end-to-end / daily maintenance for all enterprise and OPU-specific digital channels from partnering with stakeholders on content generation through to platform maintenance and troubleshooting.
• Support and supervise the workload of the COE's Digital Managers who own day-to-day management of channels and provide strategic oversight.
• Socialize capabilities and guidelines to working with the new group across the organizations.
• Partners with Director, Exec Comms ' Enterprise Operations to develop governance and education to help the enterprise adopt new ways of engagement and thinking.
• Creates new processes and guidelines for engaging the Digital Center of Excellence (DCOE) to ensure seamless partnership and effective deployment across the organization.
• Establishes and actively engages in interdisciplinary collaboration to ensure consistency of messaging / timing and effective use of resources.
• Develops standards and best practices for content management, channel creation and management, and identifies tools and resources to achieve results through social / digital channels that support the US business.
• Manage consultants / vendors and optimize resources for channel management including business case(s) for new resources and introduction of approaches to gain efficiencies.
• Work closely with the OPU subject matter experts (SMEs) to develop content appropriate for digital and social channels.
• Actively manage U.S. corporate channels, including proactive and reactive efforts. Creates and maintains standards for employee engagement on external social and digital corporate channels. As resources allow, engages in social media listening and engagement activities.
• Continually assesses active channels / programs to gain insights, increase effectiveness and optimize use of resources. Institutes outcomes-based performance metrics to guide stakeholders in the development and execution of strategies, plans and tactics. Actively seeks out external insights and best practices to enhance Boehringer Ingelheim's capabilities and inform programs.
• Establishes self as subject matter expert (SME) internally and externally.
• Provides counsel and guidance to business partners within and beyond the organization who seek to use social and / or digital channels. Educates internal partners regularly on digital and social media best practices and ensures functional awareness of the evolving digital landscape and Boehringer Ingelheim's strategy within it.
• Aligns with global digital team to amplify efforts on an ongoing basis and as appropriate.

Requirements

Eligibility Requirements :

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Salary : $140,000 - $180,000