Associate Director, HCP and Patient Marketing – PKU

Who We Are

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.

Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.

Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.

Our Culture

Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.

• Support the development of Palynziq strategy and messaging, in collaboration with other members of the marketing team; identify innovative initiatives to elevate the brand
• Lead tactical planning and implementation of key HCP and patient initiatives, with an emphasis on digital channels (including media, web, email, SEO/SEM, social, virtual programs)
• Strong ability to measure and report back on initiative impact / KPIs
• Co-lead the preparation of the annual brand plan and associated budgets
• Effective coordination with advertising agencies and internal graphic designers on the development, execution, and maintenance of key PALYNZIQ materials, as well as Kuvan when needed
• Coordination of submissions and approvals of promotional materials to Promotional Review Board (PRB) review process

• Accountable for the HCP and Patient digital marketing plan in partnership with the Digital Strategy and Operations Teams
• Ability to navigate and partner with numerous teams at the global, regional, local level on the brand side as well as operations/analytics/cross functional partners.
• Ability to travel 20% of time (domestic and international)

• Minimum 8 years of related experience in the biotech/pharmaceutical industry.
• MBA preferred, but not required
• Rare disease experience strongly preferred
• Demonstrated ability to understand scientific information
• Demonstrated ability to work in a team environment is critical.
• Ability to interact with/positively influence all levels of business across multiple departments.
• Strong communication and presentation skills
• Operates quickly and decisively in a fast-paced, demanding environment
• Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical markets.

Excellent Project management, attention to detail and executional experience a must have

Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.