Creative Director

THE RUNDOWN

The Celluma team has big aims – we seek to make a profound impact on global wellness.?

Transforming just one person’s life, helping them feel better, regain lost confidence, and live an overall healthier existence, is a feeling that can only be experienced. We live for it.

Having positively impacted thousands of lives around the globe for over a decade, we have a lot to be humbled and proud of, but our work has only begun. We aspire and act to touch the lives of millions of new people through the natural powers of light.

This drive is the filter for all we do. And we’re looking to build Celluma’s Marketing team with individuals who share our values and want to bring forth their unique talents, perspectives, and passions to help us achieve our goals.

This is a team that is highly collaborative, creative, passionate, positive, direct, honest, and fun. We are restless for results and love the hustle. Celluma has been growing fast since the early days, and we’re hitting a new stride of growth. As a result, we’re on the hunt for talented individuals like you.

Where do you fit in? This team needs a Creative Director to lead best-in-class content delivery of all brand marketing creative efforts including web, email, paid and organic social, photo, video, print, brochures, trade publications, packaging, tradeshow, and in-store experience. This role is responsible for the vision, strategy, and quality of all brand representation and its impact on the business objectives. The role requires a mindset of constant improvement, awareness of competitors and trends in and outside of the industry, and a passion for innovation. This role will be vital for helping us accelerate brand growth and realize our full potential.

If you:

• Love the idea of joining a growing, fast-paced crew with ambitious goals
• Are a digitally adept creative leader and marketer
• Possess an insatiable drive to learn, innovate, and mentor others to greatness
• Believe design principles can unlock creative problem solving in any area
• Have been an integral part of conceiving & delivering brand marketing campaigns
• Have a designer’s eye for aesthetics, form, intent, and function
• Have a strategic marketer’s mindset for audience, message, behavior, and performance
• Are customer-obsessed and have a keen eye for detail
• Are passionate about digital channels and leading online user experience (UX/UI) design
• Have hands-on experience delivering rich, coordinated experiences via digital content marketing, site merchandising, email marking, social, and paid advertising
• Are a master at communication that can educate and persuade buyers to buy
• Have hands-on experience creating “thumb-stopping” visual ad creative for social media
• Are adept at video production, motion, motion-graphics, especially for social ads
• Are highly organized and love a good to-do list (and checking off those to-dos even more!)
• Are ready to pave the way for the evolution of our brand aesthetic
• Are a perfectionist with the details, yet always pondering the big picture

THE ESSENTIAL FUNCTIONS

• This vital role demands a hands-on creative leader who can refine our brand vision, provide cross-medium art direction, elevate our brand standards, and guide our team of designers.
• Lead, manage, and grow the creative team that includes internal staff and distributed teams across our agency partners.
• Manage creative operations to ensure a high standard of quality, efficiency, and output aligned with our brand and business objectives.
• Conceptualize, brief, and produce content with the in-house team or outside agencies for photo & video to be used in web, email, organic and paid social, and all customer touchpoints.
• Oversee all aspects of the user experience for both DTC “direct-to-consumer” (home users) and B2B (licensed professionals), partnering closely with eCommerce.
• Monitor creative performance, identifying and executing opportunities to increase productivity and efficiency for both creative output and processes.
• Lead the creative campaign development of global product launches and sales promotions/incentives that support customer acquisition and retention initiatives.
• Deliver and refine ongoing ad creatives that drive engagement and compel purchases.
• Continuous analysis and improvement of content based on performance marketing data.
• Oversee ongoing design and development of print packaging design & delivery.
• Responsible for delivering Celluma’s first-ever physical retail store experience.
• Responsible for the creative team’s impact on business objectives, partnering closely with Product, Marketing, Sales, Regulatory, Ops, and executives to optimize outcomes and process.
• Identify & lead new opportunities to elevate each customer touchpoint through incorporation of emerging trends and digital innovations that yield creative and commercial outcomes.
• Lead creative meetings, strategic brainstorming sessions, creative briefs, campaign development, and end-to-end execution across all digital & non-digital mediums.
• Instill an emotional connection to the Celluma brand, mission, education, and products through the execution of compelling storytelling in all forms of content delivery.
• Manage the creative department budget including personnel, equipment, photo shoots, freelance vendors, contract employees, and outsourced creative projects.
• Oversee the development and enhancement of our brand image across multiple channels – ensure consistency, quality, and relevance.
• Ensure relevant and appropriate content for a FDA-regulated medical devices, and differentiated approaches between consumer & professional B2B marketing.
• Support Celluma’s international markets and distributors by providing market specific versions of creative assets.

THE QUALIFIERS

• A degree in Marketing Communications, Graphic Design, Visual Communications, or related field or equivalent combination of professional, visual creative experience.
• 8 years of agency or in-house experience.
• 4 years leading creative teams and overall delivery
• Proven track record of leading & delivering successful brand campaigns
• An accessible online portfolio of your past work, demonstrating how your design approach was applied to solve business problems
• Ability to executive creative campaigns across all mediums photo, video, and graphic design
• Experience leading staff and agencies through re-branding efforts, elevating brand identity, brand voice and overall brand aesthetic.
• eCommerce & Digital Marketing experience
• Demonstrated experience blending design and business goals into content that drives sales
• Ability to coach & mentor, work as an individual contributor, project manage, and solve cross-functional business problems
• Expert level Adobe Photoshop & Illustrator skills and incorporating new AI-driven tools.
• Experience leading branding & logo design and skilled with vector graphics.
• Industry experience with consumer products and online retail
Hands-on experience working within design systems such as Figma or InVision

WE’RE THRILLED IF YOU HAVE THIS TOO…

• Experience in multi-channel, leading both DTC and B2B eCommerce design initiatives
• Consumer retail experience in the health and wellness or beauty industry
• Industry experience with FDA regulated medical devices
Comfortable using a professional camera for in-house photo & video production

ADDITIONAL INFORMATION

The anticipated salary range for this position is $130,000-$160,000, plus bonus, with stretch bonus opportunity based on company performance. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.?

ABOUT US

Celluma Light Therapy is here to help as many people (and pets) on the planet to feel rejuvenated, look their best, and live better lives. Based on NASA-developed technology and backed by clinical studies, BioPhotas Inc., a US manufacturer of the Celluma SERIES of award-winning, FDA cleared LED light therapy devices, is bringing to market safe, effective, and affordable devices that unlock the power of low-level light therapy. Our medical-grade products are globally patented and considered the “gold standard” of red light therapy within the clinical aesthetics and wellness space. BioPhotas develops and markets devices for healthcare providers and at-home consumers, allowing everyone around the globe to experience effective treatments for aging skin, acne, a variety of skin conditions, hair loss, muscle and joint pain, and more.

For more information about Celluma, visit www.celluma.com.