What are the responsibilities and job description for the Product Marketing Manager position at BioProcure?
Job Title: Product Marketing Manager
Location: Hybrid/Remote - Greater Chicago, IL or Greater Boston, MA
Department: Product
Reports to: Chief Product and Solutions Officer (CPSO)
As a Product Marketing Manager, you will play a critical role in shaping the positioning, messaging, and go-to-market strategies for our solutions (from technology products to tech enabled services). You will collaborate closely with cross-functional teams, including product management, engineering, data, sales, account management and customer success, to outline our go-to-market process to enable high impact launches. Additionally, you will shape and deliver compelling narratives that highlight the value of our solutions and drive market adoption. This role requires a blend of strategic thinking, project management, creativity, and hands-on execution.
Key Responsibilities:
Create, Refine, and Rollout How we Launch
- Create a process of product launches – from incremental releases to disruptive launches, define how we bring to market new capabilities
- Develop and execute on go-to-market strategies for new product releases, features, and updates.
- Establish key performance indicators to assess the success of launches and of the tactics deployed when launching.
- Lead product launches by collaborating with product management, sales, and marketing teams to ensure alignment and execution – iterating our way to success.
Execute on Product Launches
- Translate complex technical features into clear, customer-centric benefits.
- Work with content and design teams to produce product-related marketing materials such as blogs, whitepapers, webinars, and email campaigns.
- Create high-impact sales enablement materials, including presentations, product demos, case studies, and battle cards.
- Train the sales team on product messaging and how to effectively communicate value to prospective customers.
Establish the foundation of the market intelligence needed for high-quality execution.
- Develop an ideal customer profile for all our solutions
- Develop and refine product positioning, value propositions, and messaging to align with ideal customer profile and target customer segments.
- Create and implement best practices for secondary and primary market research
- Conduct thorough market research to understand customer needs, competitive landscape, and emerging trends in the procurement industry.
- Monitor competitor activities and develop strategies to differentiate our solutions. Issue regular communications to the broader organization to fuel a high-performance commercial organization in winning against the competition.
- Ensure consistency of product messaging across all channels and touchpoints.
- Gather and analyze customer feedback to shape product development and enhance marketing initiatives.
Develop, Implement, and Facilitate the Foundations for continued success
- Develop customer stories and case studies to demonstrate the value of our products in real-world applications.
- Track and report on key performance indicators (KPIs) to evaluate the success of marketing initiatives.
- Use data-driven insights to optimize marketing efforts and drive continuous improvement.
