What are the responsibilities and job description for the Director of Marketing position at BIORAY?

Director of Marketing | Job Description

ABOUT BIORAY

For the last 34 years, BIORAY® balances nature and science to create safe and effective liquid herbal supplements that support health, vitality, and the environment. BIORAY®'s main purpose is to help people find their own unique path to healing at every life stage.

We're dedicated to "Helping people find their own unique path to healing." Our core values—Curiosity, Honor, Ownership, Fun, Listening, Leadership, and Communication—guide everything we do. We innovate with Curiosity, act with Honor, take Ownership, and create a positive environment with Fun. We Listen to support our customers and colleagues, lead by inspiring others, and ensure transparency with clear Communication. These values drive us to make a meaningful impact on each person's healing journey.

BIORAY® is a multifaceted organization that works in a structured, adaptive, and high-paced environment. The company is guided by EOS, the entrepreneurial operating system, achieving rapid-paced growth and offering its employees a more balanced life. The team at BIORAY® is filled with energetic, responsible, and entrepreneurial people who are highly aligned to the company's values, its goals and its transformative culture.

Learn more at

Position Overview

We are seeking a dynamic and experienced Director of Marketing responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. This leadership role requires a visionary, data-driven individual who can manage a dynamic team, collaborate across departments, and adapt to changing market trends. The ideal candidate has a deep understanding of both digital and traditional marketing channels, a proven track record of managing successful campaigns, and exceptional leadership skills. The Director of Marketing will collaborate with both internal and external teams, utilizing BIORAY’s proven marketing process to ensure projects are executed on time and with precision.

This is a full-time (M-F), hourly position that resides in BIORAY’S corporate headquarters in Irvine, CA (not a remote or hybrid role). The base annual range for this role is between $150K and $175K depending on experience, skill sets, and capabilities.

To apply, please submit both a resume as well as a brief cover letter to hr@bioray.com. We truly want to know more about you (!), therefore, resumes submitted without cover letters will not be considered at this time.

Tell us about :

1. Your personal core values

2. Why you’re qualified for this particular position

3. And why you want to work for BIORAY®

JOB RESPONSIBILITIES

Marketing Strategy & Execution

Develop and oversee the execution of comprehensive marketing strategies that align with the company’s business goals.
Conduct market research to identify new opportunities, trends, and customer needs.
Define key performance indicators (KPIs) and analyze campaign performance to ensure effectiveness and ROI.

Brand Management

Oversee brand strategy, ensuring consistency across all marketing and communications channels.

Strengthen the company’s market positioning and brand identity through storytelling, design, and messaging.

Act as a brand ambassador to internal and external stakeholders.

Digital Marketing & Technology

Lead digital marketing initiatives, including SEO, PPC, email marketing, social media, and content marketing.

Oversee the adoption and utilization of marketing automation tools and CRM platforms.

Leverage analytics tools to track customer engagement and refine marketing efforts.

Team Leadership

Manage, mentor, and inspire a team of marketing professionals to achieve departmental and individual goals.

Promote a culture of innovation, collaboration, and continuous learning within the team.

Conduct regular performance reviews and provide constructive feedback.

Collaboration & Communication

Work closely with sales, product, and operations teams to align marketing efforts with overall business objectives.

Manage relationships with external vendors, agencies, and partners to deliver on marketing initiatives.

Present marketing plans, strategies, and performance reports to senior leadership.

Budget Management

Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

Monitor spending and provide forecasts to maintain alignment with financial objectives.

QUALIFICATIONS

Bachelor’s degree in Marketing, Advertising, or a related field.

7 years of experience in marketing, with at least 3 years in a leadership role.

Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.

In-depth understanding of the marketing process and project management skills.

Proven ability to manage multiple priorities in a fast-paced environment.

Knowledge of email marketing programs, with a preference for experience using MailChimp.

Strong analytical skills and the ability to drive high ROI through effective marketing strategies.

COMPENSATION & BENEFITS

Base hourly rate is between $150,000 and $175,000 (position based in Irvine, CA)

Profit sharing eligible, based on company performance as well as personal achievements, attitude, and excellence.

401(k) plan with employer matching

Medical, dental, and vision insurance

Life insurance

Paid time off

Tuition reimbursement

Salary : $150,000 - $175,000

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