Associate Director, HCP Promotions - Migraine

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.

Job Description

The HCP Promotions Marketing Lead will report to the Head of Marketing for QULIPTA. This role will play a critical part in leading the strategic evolution and execution of the Go to Market model in migraine prevention.

Responsibilities

• Development of marketing strategy and tactics to enhance customer experience aligned to business goals leveraging market insights and clinical data.
• Lead omnichannel strategy to determine the optimal promotional approach across specialties (Neurologists, Primary Care, NP, PA)
• Work collaboratively within the migraine prevention HCP brand team in addition to teams across the migraine portfolio team to ensure alignment (eg peer to peer team, consumer marketing)
• Effectively manage multiple agency partners to produce deliverables within timelines and allocated budget
• Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.
• Partner with internal cross functional groups (Legal, Regulatory, Medical, Clinical, Sales Training, Market Analytics and Business Insights) to ensure alignment and consistency of HCP strategy and execution
• Define key performance metrics & assess performance of brand promotional investments
• Maintain detailed understanding of disease and competitive marketplace
• Develop and deliver presentations to key internal stakeholders (Integrated Brand Team, leadership team, sales teams) and external audiences
  
  
  

Qualifications

• Minimum 5 years of pharmaceutical marketing experience required, or 3 years with a background in sales or strategic agency role
• 3-4 years product management experience in direct-to-physician marketing preferred
• Experience in mass market/retail sales or marketing preferred
• Strong understanding of marketing strategy, fundamentals and strategic planning
• Bachelors Degree, MBA preferred
• Healthcare industry experience with an established track record in managing industry-based marketing functions
• Strong analytical and critical thinking skills
• Must have an entrepreneurial mentality and be confident working within a fast-paced and challenging environment.
• Strong interpersonal skills with ability to lead, influence and drive consensus among internal and external stakeholders from a variety of backgrounds, disciplines, and departments
• Proven project management skills, tactical development, planning, and execution, and prioritization among competing business needs
• Ability to define, track, analyze key performance measures and make data-driven decisions
• Excellent communications skills, both written and verbal, with an ability to efficiently and productively communicate with various stakeholder groups
• Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials
  
  
  

Other

• Role can be based in Florham Park, NJ or Mettawa, IL (office-based role requiring 3 days a week in office).
• Travel ~25%. In addition to attending sales meetings, field visits, conferences, must be able to travel for key business/team events across team sites (NJ and IL).
  
  
  

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms
  
  
  

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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