Regional Sales and Marketing Manager

Description

The Regional Sales and Marketing Manager is responsible for managing regional sales and marketing operations, ensuring the seamless integration of national marketing strategies and cutting-edge technology at the property level. This role will align local adjustments with overall brand strategy objectives and following the guidelines established by the Director of Brand and Creative Services. Maintain a comprehensive knowledge of all sales and marketing programs, systems, and technology within the region.

Requirements

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Essential Duties

• Elevate service perceptions throughout the prospect and resident lifecycle.
• Conduct regular training sessions to cultivate positive internal and external customer service.
• Stay informed about cap-ex initiatives and product changes, communicating updates to the Systems team.
• Maintain digital assets for all properties in the region, including pictures, videos, 360-degree tours, digital maps, and collateral.
• Assist in creating both temporary and permanent signage solutions to ensure brand consistency.
• Keep the Director of Sales and Marketing informed about noteworthy developments involving Birchstone Residential properties, associates, or local markets.
• Collaborate with the Systems team to implement cutting-edge technology solutions in the region.
• Audit, review, support, manage, and provide training to onsite associates on all sales and marketing programs, systems, and technology.
• Champion enthusiasm for new initiatives and campaigns among community teams.
• Partner with Talent Acquisition Team and Regional Manager during the recruitment and interview process for leasing positions.
• Monitor customer service and leasing performance utilizing a CRM platform and shopping reports.
• Act as a coach and mentor to cultivate team members cohesion and synergy throughout the region when conducting regular property visits.
• Collaborate with the Business Operations team, regional team, and onsite personnel to implement practical sales training, tools, and processes aimed at increasing occupancy and revenue.
• Coordinate property analysis and competitor profiling analyses as needed.
• Provide support for core pricing and inventory management techniques to maximize revenue.
• Directly oversee the updating and routine shopping of local competitors.
• Strategically plan, organize, control, and oversee property functions within established budgetary and staffing plans.
• Offer marketing support and coordinate all aspects of internal and external marketing throughout the region.
• Maintain regular communication with clients and stakeholders, sharing performance updates and recommendations.
• Stay informed about industry topics, issues, and market news to influence and support the development or revision of overall marketing strategies.
  
  

Education & Experience

• Bachelor’s degree preferred or equivalent experience.
• One (5) or more years work experience in leasing, sales, or customer service position required.
• One (5) or more years work experience in the multi-family property management industry preferred.
  
  

Licenses & Certifications

• Certified Leasing Professional (CLP) certification and Fair Housing certifications preferred.
  
  

Knowledge & Skills

• Communication Skills – Ability to communicate effectively when speaking. Writing skills must demonstrate clear and concise messages, while still coming across as supportive.
• Natural Collaborator – Demonstrated ability to invite diverse perspectives, promote an inclusive work environment and support workforce diversity.
• Values Integrity – Proven strength in exercising sound judgement and observing the highest degree of confidentiality.
• Problem Solving – Ability to find a solution for or to deal proactively with work-related problems.
• Customer Service – Must possess a genuine, service-oriented client engagement approach.
• Project Management – Ability to organize and direct a project to completion.
• Detail Oriented – Ability to pay attention to the minute details of a project or task.
• Technical Knowledge – Must have leasing, sales and marketing knowledge.
• Leadership Skills – Strong supervisory and leadership skills
• Flexible Work Style – Adaptability to the needs of the organization and employees
• Organizational Skills – Ability to prioritize tasks; asks questions when target goals or dates overlap.
• Systems Knowledge – Must have strong internet, mobile and social media aptitude.
• Computer Skills – Subject-matter-expert knowledge of data analysis techniques and tools and Microsoft Office applications including Word, Excel and PowerPoint.
• Bilingual ability in English and Spanish preferred, but not required.
  
  

OTHER REQUIREMENTS: Valid driver’s license required.