Marketing and Communications Specialist

Marketing & Communications Specialist

Bishop Canevin High School

2700 Morange Road

Pittsburgh, PA 15205

A Catholic, individualized, college preparatory school dedicated to the education of young men and women in the Diocese of Pittsburgh. Prepares students for a life anchored in Faith, a life enlightened by Learning, and a life committed to the promotion of Charity and Justice.

Bishop Canevin is seeking a dynamic and creative Marketing & Communications Specialist with a strong focus on student activities, digital marketing and social media. This role will be integral in promoting our school’s mission, values, and programs to current students, prospective students, alumni and the community. The ideal candidate will have a passion for Catholic education, a deep understanding of social media platforms, and experience in developing engaging content to attract and retain students. This position reports to the Vice President of Marketing and Enrollment.

- Develop and implement social media marketing strategies to enhance the school’s online presence and engage with the community.
- Create, curate, and manage published content (images, video, and written) across all social media platforms, including Facebook, Instagram and LinkedIn.
- Collaborate with the marketing and admissions team to design promotional materials, including brochures, newsletters, and digital content that highlight the school and its programs and events.
- Assist in organizing and promoting school events, open houses, and enrollment activities through digital marketing efforts.
- Maintain an updated database, through Constant Contact or similar platform, of prospective students, current students, alumni and staff while managing communication through email marketing and social media outreach.
- Engage with current students, alumni, and parents to share testimonials and success stories that resonate with prospective families.

Focus Area:
- Monitor and analyze social media metrics to evaluate the effectiveness of campaigns and overall strategies.
- Create regular reports on key performance indicators (KPIs), including engagement, reach, impressions, and conversion rates.
- Provide insights and recommendations based on data analysis to improve social media strategies.
- Utilize social media analytics tools to track and measure performance across platforms such as Facebook, Instagram, LinkedIn, and others. - Identify trends and patterns in social media data to inform future content and marketing strategies.
- Monitor competitor performance and industry trends to identify opportunities for improvement.

Focus Area:
- Capture high-quality photographs and videos of school sports events, practices, and related activities.
- Develop compelling stories and narratives that highlight student achievements, team dynamics, and the overall culture of sports within the school.
- Create promotional materials, including flyers, social media posts, newsletters, and website content.
- Organize events and initiatives that encourage community participation and enhance school spirit.
- Partner with external vendors and sponsors, as needed, to enhance promotional efforts and secure funding for sports initiatives.

Focus
- Oversee the day-to-day operations of the school website, ensuring all content is accurate, relevant, and demonstrates School’s branding.
- Regularly update website content, including news, events, staff information, and resources for students and parents.
- Develop and implement a content strategy that highlights school achievements, programs, and initiatives.
- Collaborate with faculty, staff, and students to gather and create engaging content (articles, photos, videos) for the website.
- Monitor website performance and user experience, implementing improvements based on feedback and analytics.
- Ensure the website is mobile-friendly and accessible to all users, adhering to best practices in web design.
- Implement SEO strategies to improve the website’s visibility and search engine ranking.
- Analyze website traffic and engagement metrics to assess the effectiveness of content and make data-driven recommendations.
- Work closely with the IT department and external web developers to address technical issues and implement upgrades.

Qualifications:
- Bachelor’s degree in Marketing, Communications, Education, or a related field
- Proven experience in social media management, digital marketing, or enrollment management.
- Strong written and verbal communication skills, with the ability to create compelling content.
- Familiarity and experience with graphic design tools (e.g., Canva, Adobe Creative Suite)
- Knowledge of Catholic education and a commitment to the values of the Catholic Church.
- Ability to work collaboratively in a team environment and engage with diverse populations.
- Strong organizational skills and attention to detail.

What We Offer:
- A supportive and faith-driven work environment.
- Opportunities for professional development and growth.
- Competitive salary and benefits package.

- Flexible schedule

How to Apply:
Interested candidates should submit a resume and cover letter, to Heather Huang huangh@bishopcanevin.org

Job Type: Full-time

Pay: $42,000.00 - $50,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Location Type:

• In-person

Schedule:

• Day shift

Ability to Commute:

• Pittsburgh, PA 15205 (Required)

Ability to Relocate:

• Pittsburgh, PA 15205: Relocate before starting work (Required)

Work Location: In person

Salary : $42,000 - $50,000