What are the responsibilities and job description for the Director of Sales and Marketing, FT position at Bishop Gadsden Episcopal Retirement?
Bishop Gadsden Episcopal Retirement Community is excited to announce Seafields by Bishop Gadsden, located at the intersection of Seabrook and Kiawah Islands. This community will feature 88 independent and 16 assisted living residences. With outstanding amenities, world-class health care with MUSC Health Kiawah Partners Pavilion and Bishop Gadsden’s Gadsden Glen Center for Health and Rehab, all within walking distance to Freshfields Village, it is going to be a community like no other!
The Director of Sales and Marketing plays a vital role in sustaining high occupancy levels for both independent and assisted living through strategic marketing initiatives and proactive engagement with prospective residents. This position is responsible for collaboratively setting and achieving budgeted occupancy goals. As a key member of the senior leadership team, this individual will contribute to shaping the community's culture and ensuring seamless integration of marketing efforts with overall operations.
A Typical Day:
- Create and execute comprehensive marketing plans to maintain optimal occupancy levels in both independent and assisted living.
- Identify target audiences and tailor outreach efforts accordingly.
- Monitor and analyze market trends to adjust strategies as needed.
- Build and maintain relationships with prospective residents and their families.
- Conduct tours, presentations, and follow-ups to guide prospects through the decision-making process.
- Manage lead tracking systems and ensure timely communication with inquiries.
- Ensure sales are matching budgeted entrance fee forecasts.
- Represent the community at networking events and local engagements to enhance brand awareness.
- Work with the advertising and marketing vendor on digital marketing, social media, and advertising efforts to attract potential residents.
- Develop and adhere to annual budget.
- Ensure all contracts and disclosure statements include current rate sheets, and assist with data collection for annual Consumer Affairs licensing and Department of Public Health requirements for Assisted Living, as needed.
- Organize open houses, informational sessions, and events to attract and engage potential residents.
- Lead, develop and manage marketing associate.
What We Need In A Candidate:
- Bachelor’s Degree in marketing related field preferred or education, training and experience equivalent and sufficient to perform basic job functions.
- Minimum 10 years in marketing and/or sales experience.
- Supervisory experience required.
- Working knowledge of Microsoft Office programs and ability to learn specialized programs.
- Excellent verbal and written communication skills.
- Ability to stand, stoop, bend, reach, and lift (up to 50 pounds /-) to file and fulfill position duties.
- Ability to work in a professional office environment and represent the community.
What A Candidate Can Expect From Us:
- Health/Dental/Vision Insurance
- Company Paid Basic Life Insurance and AD&D Policy
- 401(k) Matching Retirement Plan
- Generous Paid Time Off (PTO) and ability to cash in unused PTO
- Free 24/7 TELADOC for team member and household
- Wellness Programs and Facilities with discounts on personal training and massage therapy
- Employee Assistance Program (EAP)
- Scholarship Opportunities for Education and Student Debt Payoff
- Community Café / Employee onsite dining options
- Free Onsite and close proximity parking.
