What are the responsibilities and job description for the Brand Manager - Commercial Platforms position at BISSELL Homecare?
Overview:
About the Role:
The Brand Manager, Commercial Platforms plays a critical role in developing and executing BISSELL's cross-category commercial marketing strategies. This role will champion platforms like "Pet Proven" to drive consumer engagement, brand loyalty, and revenue growth. The Brand Manager will be a highly collaborative individual, working closely with various internal teams and external partners to bring these platforms to life across all consumer touchpoints.
Responsibilities:
BISSELL is a global leader in the household cleaning industry, driven by a deep commitment to understanding and exceeding the needs of our customers—both two-legged and four-legged. For almost 150 years, we have been innovating to provide high-quality cleaning solutions for homes around the world. We are passionate about helping families and pets share happy healthy homes. That's why we're committed to developing products that help pet parents tackle even the toughest messes. And with our Every Purchase Saves Pets™ program, every BISSELL product purchased helps support the BISSELL Pet Foundation® in its mission to find loving homes for homeless pets. We are committed to expanding our expertise and product offerings through innovative cross-category platforms that resonate with consumers and drive growth, all while making a positive impact on the lives of pets.
About the Role:
The Brand Manager, Commercial Platforms plays a critical role in developing and executing BISSELL's cross-category commercial marketing strategies. This role will champion platforms like "Pet Proven" to drive consumer engagement, brand loyalty, and revenue growth. The Brand Manager will be a highly collaborative individual, working closely with various internal teams and external partners to bring these platforms to life across all consumer touchpoints.
Platform Strategy & Execution:
- Lead the strategy development and execution for assigned commercial platforms, including "Pet Proven" and cross-category technology.
- Define and implement commercial platform roadmaps, outlining key milestones, deliverables, and timelines.
- Collaborate with Product Marketing, Integrated Marketing, and Global Sales to activate platforms across all channels (e.g., digital, social media, retail).
Messaging & Storytelling:
- Develop compelling and differentiated messaging for commercial platforms that resonates with target audiences.
- Craft powerful innovation stories that showcase the value of BISSELL's products and technologies.
- Partner with creative agencies and internal teams to develop impactful marketing assets (e.g., A content, POP, product videos, retailer presentations, PR/Social, etc.).
Cross-Functional Leadership:
- Lead cross-functional teams (product marketing, engineering, integrated marketing, legal, sales) to ensure seamless platform development and execution of cross-category technology.
- Effectively communicate platform strategies and progress to key stakeholders.
- Manage budgets and resources effectively.
- Manages detailed tactical execution as well as bigger picture strategy and message development.
REQUIRED CORE COMPETENCIES:
- Manages Ambiguity Storytelling
- Judgment and Decision Making
- Functional/Technical Expertise Managerial Courage
- Self-Management Continuous Improvement
- Delivers Results Global Business Acumen
- Learning Versatility
REQUIRED EXPERIENCE/EDUCATION:
- Degree minimum: Bachelor's degree in Marketing, Business Administration, or a related field.
- 4 years of experience in brand management, product marketing, or a related role within the consumer packaged goods (CPG), small appliances or home technology industries.
- Proven track record of developing and executing successful marketing strategies that drive business results.
- Strong understanding of consumer behavior and market dynamics.
- Excellent communication, presentation, and interpersonal skills.
- Experience developing and presenting business cases and strategy to leadership
- Ability to thrive in a fast-paced, collaborative and evolving environment.
- Passion for pets, innovation and a desire to make a meaningful impact on the BISSELL brand.
PREFERRED EXPERIENCE/EDUCATION:
- MBA preferred but not required
SKILLS REQUIRED:
This position requires the ability to manage the flow of data, perform analysis, generate summary reports and communicate by voice or data while being connected in the office, at home or while travelling by laptop or mobile device regularly without regard to time zone or day of the week.
This position requires the ability to manage the flow of data, perform analysis, generate summary reports and communicate by voice or data while being connected in the office, at home or while travelling by laptop or mobile device regularly without regard to time zone or day of the week.
