What are the responsibilities and job description for the Director of Marketing position at Bitcoin Depot?
Bitcoin Depot is seeking a Director of Marketing to develop, implement, track and optimize our Digital, Product and Consumer marketing initiatives across all channels. Our Director of Marketing will manage the marketing team and be responsible for creating and managing the day-to-day marketing activities and long-term marketing strategy for the company. If you live and breathe digital marketing and have a broad range of marketing experience across multiple marketing disciplines, we want to talk to you.
Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy Bitcoin at thousands of BTM and BDCheckout locations.
We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. We currently trade on the NASDAQ under the ticker symbol BTM.
Responsibilities
The successful candidate must have:
Bitcoin Depot is the largest Bitcoin ATM Network in the world offering users the ability to buy Bitcoin at thousands of BTM and BDCheckout locations.
We are proud to be an Atlanta Journal-Constitution Top Work Place for 2021 and 2022, the inc 5000, and placing on the ACG Georgia Fast 40 list for two consecutive years. We currently trade on the NASDAQ under the ticker symbol BTM.
Responsibilities
- Direct the operations of our Google Ads strategy and campaigns.
- Direct the operations of our strategy and campaigns of Meta, Twitter, Linkedin and other relevant platforms
- Manage the planning and execution of multiple concurrent outbound marketing automation campaigns
- Manage the administration and optimization of the Bitcoin Depot website.
- Manage the listing process for our 8400 locations, including managing the external listings agency. Ensure that our listings are top of the list in organic map searches.
- Measure and report performance, trends and insights on all digital campaigns and assess against goals (ROI and KPIs)
- Manage and develop advertising creatives or blogs through coordination with staff copywriters and designers
- Create demand-generation and lead collection campaigns and manage our agencies and vendors conducting these campaigns on our behalf
- Oversee creation and execution of our comprehensive social media and PR Strategy
- Create a regular publishing schedule for relevant social media channels;
- Develop and execute strategies to place Bitcoin Depot at the top of relevant SEO searches
- Translate messaging into meaningful and contextual benefits that feed into the development of creative presentations, demonstrations, collateral, blogs, video and email marketing campaigns,and retention campaigns
- Develop sales plays and enablement tools focused on helping inside sales, field sales teams, and channel partners. Understand target markets and buyers, buyer personas, pains points, and key messages
- Develop cross product programs and initiatives that will drive further market penetration
- Manage preparation, support and logistics for scheduled conference trade shows
The successful candidate must have:
- Bachelor's degree in marketing, business, data science or a related field
- 10 years of related experience in a fast-paced working environment
- Strong data analysis experience to include advanced Excel skills and in-depth understanding of ROI
- Expert level experience in Google Ads, Google Search Console, Google Analytics, Data Studio or equivalent tools
- Website design, SEO & SEM experience
- Must be able to meet deadlines, develop concise reports, and to meet the expectations of executive management on project deliverables.
- Strong work ethic (a "That's not my job." attitude will not work at Bitcoin Depot.)
- SQL, Power BI or Tableau experience
- Experience managing vendor and partner relationships
- Excellent writing and presentation skills
- Ability to build business models based on user insights and data with SQL/Excel proficiency
- Knowledge of bitcoin and the blockchain
- Self-starter, ability to thrive in a fast paced environment
- 401K Matching
- Health benefits offered with a company contribution towards premiums
- Paid wellness membership
- Equity
- Paid time off & holidays
- Virtual team building events
- Remote first environment
