What are the responsibilities and job description for the Communications Manager position at BitGo?
BitGo is seeking a Communications Manager to lead and scale our email communications, public relations, and internal communications strategies. This role will design and execute external messaging, email nurturing flows, email one-off campaigns, and drive media engagement. The ideal candidate is both a strategic thinker and an excellent writer who thrives in a fast-paced environment and understands the nuances of financial technology and digital assets.
Responsibilities
Email Marketing & Nurturing Campaigns:
- Develop and execute strategic email campaigns to engage and convert institutional and retail audiences.
- Build and optimize automated email workflows, including onboarding sequences, lead nurturing, and re-engagement campaigns.
- Collaborate with design and content teams to craft compelling, high-performing email copy and layouts.
- Analyze email performance metrics and continuously optimize campaigns based on data-driven insights.
Internal Communications:
- Own BitGo’s internal communications strategy, ensuring company-wide alignment on key initiatives and messaging.
- Distribute internal newsletters, leadership updates, and announcements.
- Work closely with HR and leadership teams to drive engagement and ensure transparency across the organization.
- Support executive communications, including speeches, presentations, and internal briefings.
Public Relations & Media Support:
- Assist in developing and executing BitGo’s PR strategy, working closely with external agencies and media contacts.
- Draft press releases, media pitches, and thought leadership content to elevate BitGo’s brand positioning.
- Prepare talking points and messaging for public-facing leadership and prepare them for their upcoming media opportunities.
- Monitor industry trends and proactively identify opportunities for earned media and public relations initiatives.
- Support crisis communications and reputation management efforts.
Messaging & Brand Consistency:
- Ensure all external and internal communications align with BitGo’s brand voice and strategic messaging.
- Partner with marketing, sales, and growth teams to develop cohesive messaging across all customer touchpoints.
- Maintain a content calendar and ensure timely execution of communications initiatives.
Requirements
- 6 years of experience in communications, PR, or email marketing, ideally in fintech, crypto, or financial services.
- Strong writing and storytelling skills with experience crafting high-impact messaging for different audience segments.
- Expertise in email marketing tools (ex. Marketo) and CRM integration for automated workflows.
- Understanding of media relations, press outreach, and PR strategy.
- Experience managing internal communications and executive messaging.
- Strong analytical mindset with the ability to measure and optimize campaign performance.
- Ability to thrive in a fast-paced, high-growth startup environment.
Why Join BitGo?
Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem-solving, and who want to be part of the team that changes the world’s financial markets.
Here are some of the benefits* of working at BitGo:
- Competitive base salary, bonus, and stock options
- 100% company-paid health insurance for employee, partner, and dependents
- Up to 4% 401k company match
- Paid parental leave, Paid vacation
- Free commuter/parking pass
- Free custom lunches, dinners, and snacks
- Computer equipment and workplace furniture to suit your needs
- Great colleagues and an inspiring startup environment
- Benefits may vary based on location.
Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed an industry.
Pay Transparency Notice: Depending upon your leveling and location, the compensation for this role averages between $140,000 and $160,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role's package.
Salary : $140,000 - $160,000
