What are the responsibilities and job description for the Marketing Strategist position at Bituminous Roadways, Inc.?

Position Summary : We are seeking a highly motivated and dynamic Marketing Strategist to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth, as well as identifying and pursuing new business opportunities. The role requires a combination of marketing expertise, business acumen, and strong interpersonal skills.

Please note this is a full time, year round, in-office position. Our office is located in Mendota Heights, Minnesota.

Key Responsibilities

Develop and execute comprehensive marketing plans to achieve business objectives, including brand awareness, lead generation, and customer acquisition.
Oversee digital marketing efforts, including website management, SEO, SEM, email marketing, and social media marketing, to maximize online visibility and engagement.
Create compelling content for various marketing channels, including blog posts, articles, whitepapers, case studies, and marketing collateral, to educate and engage target audiences.
Conduct market research to identify industry trends, customer needs, and competitive landscapes, and use insights to inform marketing and business development strategies.
Implement lead generation campaigns and tactics to generate qualified leads and opportunities for the sales team, leveraging both inbound and outbound marketing approaches.
Identify and evaluate new business opportunities, partnerships, and alliances to expand the company's market presence and revenue streams.
Build and maintain relationships with key stakeholders, including clients, partners, industry influencers, and internal teams, to drive collaboration and business growth.
Collaborate with the sales team to develop sales enablement tools, presentations, and materials that effectively communicate the value proposition and differentiate the company in the marketplace.
Monitor and analyze marketing and business development metrics and KPIs to measure the effectiveness of campaigns and initiatives, and make data-driven recommendations for optimization and improvement.

Preferred Experience & Competencies :

Bachelor's degree in Marketing, Business Administration, or a related field

Proven experience in marketing and business development roles

Strong understanding of marketing principles, techniques, and best practices, with expertise in digital marketing strategies and tools.

Excellent communication, presentation, and negotiation skills, with the ability to influence and persuade stakeholders at all levels.

Strategic thinker with the ability to analyze market trends, identify opportunities, and develop actionable plans to drive business growth.

Results-oriented mindset with a track record of achieving and exceeding marketing and business development goals.

Proficiency in marketing analytics tools, CRM systems, and Microsoft Office Suite.

Self-starter with the ability to work independently and collaboratively in a fast-paced, dynamic environment.

Benefits of Joining our team!

Base pay with potential for bonus

Medical / Dental / Vision Insurance

Life Insurance

Paid Time Off

Family owned and operated

Paid Training

Advancement opportunities - we aim to promote within

Family Oriented - Annual events

Competencies & Expectations :

Live up to our company Core Values :

Safety - Safety in the workplace is a mutual responsibility of the employer, management, and all employees. We have an expectation that all employees play an active role in workplace safety and promote a positive safety culture at all times.

Quality - Quality is the best business plan. It is an investment in our future. Quality leads to consistency. Consistency leads to happy employees, satisfied customers, and a growing business.

Respect - Respect at work is crucial as it promotes healthy relationships between coworkers and managers, as well as outside the organization. A respectful employee is a sign of a respectful organization, and therefore creates a positive image of our company and our workplace.

Integrity - Real integrity is doing the right thing, whether someone realizes it or not. Displaying Integrity helps build trust and drives a certain level of expectation. Integrity is choosing your thoughts and actions based on values rather than personal gain.

Commitment - Commitment is the bond employee's share with their organization and its employees. Committed employees bring exceptional value to the organization through their support, productivity, determination, reliability, and quality. Commitment shows and can be contagious.

Company Information :

For more than 75 years, Bituminous Roadways has aspired to be your full-service asphalt pavement solutions provider, and contractor of choice, to both work for and with. We are a union contractor with a diverse workforce dedicated to safety, innovation, continual improvement, environmental stewardship and most importantly, superior customer service.

At Bituminous Roadways, we're energetic and passionate about what we do with an excellent reputation for performance and as a place to work. Because of our continued growth, we seek qualified candidates who share our vision, values, and commitment to superior customer service.

Bituminous Roadways, Inc. is an equal opportunity / affirmative action employer. Veterans, women, persons of color, members of the LGBTQ community, and individuals with disabilities are strongly encouraged to apply.

Accessibility : If you need an accommodation as part of the employment process please contact Human Resources at

Equal Opportunity Employer, including disabled and veterans.

If you want to view the Know Your Rights : Workplace Discrimination is Illegal poster, please choose your language : English - Spanish - Arabic - Chinese

English - Spanish - Chinese

If you want to view the Pay Transparency Policy Statement, please click the link : English

Apply for this job

Receive alerts for other Marketing Strategist job openings

Marketing Strategist

What are the responsibilities and job description for the Marketing Strategist position at Bituminous Roadways, Inc.?

What is the career path for a Marketing Strategist?

Job openings at Bituminous Roadways, Inc.

Not the job you're looking for? Here are some other Marketing Strategist jobs in the Saint Paul, MN area that may be a better fit.

We don't have any other Marketing Strategist jobs in the Saint Paul, MN area right now.

AI Assistant is available now!