What are the responsibilities and job description for the Senior Marketing Operations & Analytics Associate position at Bitwise Investments?
It’s rare that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto. Over just the last few years, crypto has evolved from an embryonic $50B market to a growing $3T juggernaut. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years.
This is an exciting moment for Bitwise as a firm. For seven years, we have established a track record of excellence managing a broad suite of index and active solutions across ETFs, separately managed accounts, private funds, staking solutions, and hedge fund strategies. This year, we crossed $12B in client assets and are growing quickly. Thousands of financial advisors, family offices, and institutional investors partner with Bitwise to understand and access the opportunities in crypto. We are known for providing unparalleled client support through expert research and commentary, a nationwide client team of crypto specialists, and deep access to the crypto ecosystem.
Currently, Bitwise is a close-knit team of 90 professionals. Think of us as a mix of an asset manager and a tech start-up. We’re backed by some of the most accomplished investors in venture capital and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.
We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Growth Marketing and will play a key role in the development and execution of Bitwise’s marketing data strategy. There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way.
What You Will Do :
- Help drive marketing’s data strategy, ensuring that we have the data that we need in the places that we need it to drive marketing objectives.
- Track and report on the performance of integrated marketing campaigns, deploying models and dashboards used in forecasting, CAC, LTV, and ROI measurement.
- Support high-priority marketing data analytics initiatives such as lead scoring, account mapping, and attribution models across marketing channels (content, events, social, paid media, etc.)
- Help to optimize Bitwise’s full MarTech stack (including Salesforce, Pardot, Mixpanel, Google Analytics, Seismic, and Mode).
- Manage email campaigns including deployment.
- Plan and execute email campaigns with marketing automation capabilities, including dynamic content, subscription types, active lists, and workflows.
- Drive improvements in campaign and email performance by standardizing plans for AB testing and optimization.
- Manage our tags, maintain fields, and ensure data consistency across our Web CMS and campaign assets. You’ll govern the usage of web, email, event, social media and document metadata for optimal engagement scoring.
- Liaise with the Engineering team and content owners to help project manage website updates and improvements.
- Work closely with internal sales enablement team to ensure lead lists are clean and formatted for timely upload.
- Support Bitwise literature updates to print vendors and ensure timely deliveries for the Sales team.
- Be a team player, ready to roll up your sleeves and help wherever you can.
Who You Are :
What We Offer :
120,000 - $145,000 a year
Bitwise is an equal opportunity employer. We are committed to building a team of people with a variety of backgrounds, perspectives, and skills. It is the policy of Bitwise to ensure equal opportunity. All candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
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Salary : $120,000 - $145,000