What are the responsibilities and job description for the Content & Multimedia Strategist Job at BJC HealthCare in Kansas City position at BJC HealthCare?
Additional Information About the Role
The Foundation for Barnes-Jewish Hospital is seeking a Content & Multimedia Strategist to assist in the amplification of our vision, mission, and impact across the community. The ideal candidate joining our integrated strategic communications and events team will be curious and creative. The selected candidate will complement our collaborative nature, strengthen our digital communications, and help our donors enrich lives, save lives, and transform health care.
The successful candidate possesses a keen understanding of all forms of digital media and will be responsible for helping align and synchronize messages across our communications channels. This potential teammate will collaborate with strategic communications to assist in the development, execution, and promotion of the content strategy, including video, writing, and photography assignments.
Hybrid position, must reside in the Greater St. Louis area.
Overview
Barnes-Jewish Hospital at Washington University Medical Center is the largest hospital in Missouri and is ranked as one of the nation's top hospitals by U.S. News & World Report. Recognizing its excellence in nursing care, Barnes-Jewish Hospital was the first adult hospital in Missouri to be certified as a Magnet Hospital by the American Nurses Credentialing Center.
Gratitude inspires everything we do at The Foundation for Barnes-Jewish Hospital. Our donors enrich lives, save lives, and transform patient care. By supporting innovative research and programs that enhance care delivery, we are able to improve the health and well-being of the patients, families, and communities we have the privilege to serve.
We are a 501(c)(3) non-profit organization supporting the following world-class healthcare organizations : Barnes-Jewish Hospital, Barnes-Jewish West County Hospital, Siteman Cancer Center, Goldfarb School of Nursing at Barnes-Jewish College, BJC Home Care and Hospice, Evelyn’s House (hospice), and Washington University School of Medicine.
Preferred Qualifications
Role Purpose
The Content Strategist II is a strategic and creative storyteller who helps develop and distribute content across all BJC channels– including web, digital, newsletters, advertising, printed materials and social media. This person will excel at enhancing different content formats into engaging, easy-to-digest, interactive and visual content to maximize BJC audience’s content experiences, reaching the right audiences on the appropriate channels. The successful candidate possesses a keen understanding of all forms of media and will be responsible for helping align and synchronize messages across a cohesive and comprehensive distribution strategy.
Responsibilities
- Helps execute an evergreen and agile content calendar that maps to business objectives, key initiatives, announcements and events; operates with swift flexibility in a dynamic news environment.
- Adapts content across all appropriate media, using best practices on format, style, length, angle and other unique characteristics of each channel; customizes content for audience segments.
- Possesses excellent written and verbal communication skills, be a critical thinker, and excel at time management and prioritization.
- Collaborates with content partners within MarComm – digital, marketing, operations, public relations, social media, creative services, content development, internal comms – to drive BJC’s content strategy across the organizations.
- Works with Content Strategy colleagues to identify compelling and strategic storytelling opportunities that support marketing objectives and calls to action, work with creative, comms and operations teams to execute.
Minimum Requirements
Education
Experience
Supervisor Experience
Preferred Requirements
Experience
Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.
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The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer
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