What are the responsibilities and job description for the B2B Marketing and Competitive Intelligence Lead position at Blachford Acoustics Group?
Job Summary
We are seeking an experienced Commercial Insights and Market Research Manager to join our team at Blachford Acoustics Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing plan that drives business growth.
- Develop and Execute a Marketing Plan: Align with Blachford Acoustics Group's goals and objectives.
- Conduct Market Research: Analyze industry trends, customer behaviors, and competitive landscapes.
- Gather Competitive Intelligence: Clearly articulate the strengths and weaknesses of competitors.
- Partner with Sales Teams: Identify the best areas to target within customer organizations and provide pricing strategies.
Requirements
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 5 years of marketing experience in a manufacturing or B2B environment.
- Proficiency in marketing automation platforms and analytics tools.
