What are the responsibilities and job description for the Commercial Insights and Market Research Director position at Blachford Acoustics Group?
Company Overview
Blachford Acoustics Group is a leading manufacturer of acoustic solutions. We are seeking an experienced Commercial Insights and Market Research Manager to join our team.
Job Description
The Commercial Insights and Market Research Manager will be responsible for leveraging data and analytics to drive marketing strategy. This role requires deep expertise in B2B marketing and a strong analytical mindset to research and evaluate current customers, target markets, and competitive landscapes.
- Develop and Execute a Comprehensive Marketing Plan: Align with Blachford Acoustics Group's goals and objectives, ensuring a data-driven approach to market positioning and customer engagement.
- Conduct In-Depth Market Research: Analyze industry trends, customer behaviors, and competitive landscapes, identifying new opportunities for growth.
- Gather and Analyze Competitive Intelligence: Clearly articulate the strengths and weaknesses of competitors, supporting strategic decision-making.
- Partner with Sales Teams: Identify the best areas to target within customer organizations and provide insights on pricing strategies, customer segmentation, and account prioritization.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- 5 years of marketing experience in a manufacturing or B2B environment.
- Proficiency in marketing automation platforms and analytics tools.
- Exceptional written and verbal communication skills.
- Ability to multitask and manage multiple projects in a fast-paced environment.
- Creative, strategic thinker with a proactive approach to problem-solving.
