Social Media Content Creator - (In the office position)

Job Summary

Are you interested in building brands? Do you have a proven track record of success and a process for creating content that creates conversations, inspires, and ultimately drives sales? Do you stay up to date with the latest social media marketing trends and love the ways that omnichannel marketing connects with customers? If you answered yes to these questions, then we want you to join our dynamic team!

Black Diamond Coatings is a leading manufacturer of home improvement products, including cleaners, sealers, and polymeric sand. Our Brands are DOMINATOR, AQUA-X and OBSESS. We are seeking a talented Content Creator and Social Media Specialist to join our team and help us expand our brand presence. As our Social Media Specialist, you will be responsible for managing our social media platforms to drive customer engagement, website traffic, and revenue. You will optimize content, join conversations on behalf of our brands, and support current and prospective customers.

We offer a competitive salary, a comprehensive benefits package, and a collaborative work environment. If you are passionate about social media and have a proven track record of executing successful campaigns, we want to hear from you. Please submit your resume, cover letter, and portfolio of work samples for consideration.

Responsibilities include (but not limited to):

• Plan, create publish, and share new content (including original text, graphics, images, and video) that builds meaningful customer connections, increases brand awareness, and encourages engagement with the brands.
• Manage all brand social media sites, monitor SEO and customer engagement, and suggest content optimization.
• Write content for social media, e-newsletters, blogs, and online news with a focus on driving conversions.
• Create social media and editorial calendars.
• Develop and manage influencers and reviewers including all communications, maintenance, and contact database.
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
• Define successful procedures using best practices for your responsibilities within the marketing program.
• Stay updated on trending competitors, hashtags, user-generated content, and potential partners for paid posts.
• Collaborate with marketing, designers, and product development to ensure content is informative and appealing.
• Keep abreast of new social media platforms and digital marketing trends making recommendations for the continued improvement of social media marketing and communications strategy as appropriate.
• All other duties, as assigned.

Success Traits:

• Prefer a Bachelor's degree in Marketing, Communications, or related field.
• Familiar with the Story brand Methodology.
• 2 years of experience in social media.
• Excellent writing skills, with the ability to create engaging content.
• Demonstrated experience building and executing social media campaigns across major social networks.
• Experience with social media scheduling tools.
• Knowledge of SEO, keyword research, and Google Analytics
• Ability to create regular paid media analytic/KPI reports.
• Strong communication and collaboration skills.
• Ability to work independently, think outside the box, and manage multiple projects simultaneously.
• Thrives in an entrepreneurial environment, can be scrappy, creative & resourceful while building structure and process.
• Must develop a deep understanding of our customer base, product lines, and brands.
• Photography and Video experience are a major plus.
• Basic graphic design skills are a plus.
• Embrace BDC’s Core Values.
• Basic graphic design skills is a plus.

Compensation:

• Compensation based upon experience
• Retirement plan and company match
• Generous PTO and holidays
• Benefits include health, dental, vision and life insurance

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Brooksville, FL 34602: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Please detail your experience with direct-to-consumer marketing. (If you don't respond to this question, we will not consider you for the role.)

Experience:

• physical product marketing: 2 years (Required)
• social media marketing: 2 years (Required)

Work Location: Hybrid remote in Brooksville, FL 34602

Salary : $60,000