What are the responsibilities and job description for the Director of SEO position at Black Diamond Pest Control?
We seek a dynamic and highly skilled Director of SEO to join our team at Black Diamond.
As the Director of SEO, you will lead the development and execution of robust search engine optimization strategies aimed at driving organic traffic and improving our online presence. Your role will encompass managing both on-page and off-page SEO initiatives, optimizing keywords and phrases, and spearheading link-building efforts. You will also be responsible for analyzing web analytics to refine strategies continually. Additionally, you will collaborate closely with our internal and external marketing teams to ensure the seamless implementation of your SEO strategies.
If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you.
Objectives of this role
- Maximize our company’s SEO ranking and performance through developing and executing comprehensive search engine optimization strategies to achieve business objectives.
- Monitoring and analyzing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
- Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
- Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
- Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
- Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
- Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
- Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
- Stay ahead of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
Required skills and qualifications
- 2 years of experience as an SEO manager or a similar SEO-focused role.
- In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the internet search landscape.
- Proficiency with SEO and analytics tools like Google Search Console, Google Keyword Planner, Google Ad Words, Google Local Service Ads, and Google Analytics.
- Experience with SEO for local businesses and Google Business Profile optimization.
- Strong analytical skills and the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Preferred skills and qualifications
- A bachelor's degree in marketing, digital marketing or a related field.
- Basic understanding of website design, development, HTML/CSS coding, PHP, and JavaScript.
- Experience with home services-based industry.
Job Type: Full-time
Pay: Up to $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Referral program
- Vision insurance
Schedule:
- Monday to Friday
Experience:
- SEO: 3 years (Required)
Ability to Relocate:
- Jeffersonville, IN 47130: Relocate before starting work (Required)
Work Location: In person
Salary : $150,000