Marketing Brand Manager - BGS Men

Job Description: Marketing Brand Manager – BGS Men (Van Nuys, CA) 

Company Overview: Black Girl Sunscreen is the leading provider of sun care for women of color. Launched in 2016, we are in the business of educating WOC about melanoma and sun protection by manufacturing a natural sunscreen that has eliminated all white residue and is infused with organic ingredients. Our mission is to make you look good and feel good in the sun. We are growing rapidly and always on the lookout for energetic, creative people to join the team! 

Job Summary: We are seeking a dynamic and experienced Marketing Brand Manager for BGS Men to join our team. The ideal candidate will oversee all aspects of the BGS Men product line, from developing and executing comprehensive marketing strategies to enhance brand awareness, drive sales growth, and solidify BGS Men as the #1 Sunscreen for Black Skin in the men’s skincare space. 

Position Reports To: Director of Marketing 

Key Responsibilities: 

• Strategic Planning: Develop and implement the BGS Men brand strategy, including positioning, messaging and growth plans that align with the company's goals and vision. 
• Brand Management: Ensure BGS Men brand consistency across all marketing channels, Social Media platforms and branded materials. Maintain and enhance the brand’s voice and identity tailored to the BGS Men audience. 
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies. 
• Content Creation: Oversee the creation of engaging BGS Men content for social media, website, email marketing, and other channels. Collaborate with Creative Manager and Digital Marketing teams to produce high-quality BGS Men visuals and messaging. 
• Campaign Management: Collaborate with Marketing Managers to plan, execute, and analyze BGS Men marketing campaigns across multiple channels, including digital, social media, email, and events. Monitor performance metrics and adjust strategies as needed. 
• Partnerships and Collaborations: Collaborate with Marketing Managers to identify and develop strategic partnerships with talent agencies, influencers, brand ambassadors, and other organizations to expand BGS Men brand reach and visibility. 
• Product Launches: Manage the launch of new products, including go-to-market strategies, promotional activities, and performance tracking. 
• Budget Management: Work with leadership to develop and manage the marketing budget for the brand(s) managed, ensuring cost-effective strategies and a high return on investment. 
• Team Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative work environment. 

Qualifications: 

• Proven track record of developing and executing successful marketing campaigns. 
• Strong understanding of digital marketing, social media, and content creation. 
• Excellent communication, leadership, and project management skills. 
• Creative thinker with the ability to innovate and adapt to changing market conditions. 
• Perspective to see marketing from a global brand specialist’s point of view that aids expansion and growth. 
• Up to date with new marketing trends and basic brand manager tasks. 
• Compelling research and analytical skills. 
• Ability to think creatively and work cross-functionally with the Brand Manager job scope. 
• Passion for skincare and a commitment to promoting sun safety and diversity. 

Other Requirements: 

• Bachelor’s degree in Marketing, Business, or a related field. 
• 5 years of experience in brand management, preferably in skincare, baby, or family-focused industries. 
• Prior work experience as a Brand Manager, or experience in assistant Brand Manager roles. 

Benefits: 

• Competitive salary and benefits package. 
• Opportunity to make a significant impact in a fast-growing company. 
• Collaborative and inclusive work environment. 
• Professional development and growth opportunities. 

ADA Accommodation 

Black Girl Sunscreen is committed to providing equal employment opportunities to all individuals, including those with disabilities. If you require a reasonable accommodation to complete the application process or to perform the essential functions of the job you are applying for, please let us know. Contact Human Resources to request accommodation. 

An Equal Opportunity Employer 

Black Girl Sunscreen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.