What are the responsibilities and job description for the Digital Strategy and Communication Manager position at Blackbear?
Job Title : Digital Strategy and Communication Manager
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
Location : DC Metro Area
Clearance : Ability to obtain a Secret Clearance
Job Summary : The Digital Strategy and Communication Manager will play a pivotal role in shaping and executing our digital strategy, ensuring that our online and print presence aligns with our brand and mission. This position requires a blend of strategic vision, technical expertise, and creative flair to enhance user experience, optimize digital content, and drive engagement through innovative digital solutions.
Key Responsibilities :
- Strategic Advisory :
- Advise on shaping and executing digital strategic objectives, goals, and tactics.
- Provide insights and recommendations on technology and digital-oriented innovations.
- Branding and Content Management :
- Implement and maintain consistent branding across digital and print products.
- Oversee web presence and digital content production, ensuring an optimized user experience.
- User Experience Optimization :
- Conduct visitor testing to inform strategy and execution.
- Create a cohesive and interactive digital experience for users.
- Mobile App Oversight :
- Advise on technical innovation, content, and branding for the museum’s mobile app.
- Analytics and Performance :
- Evaluate digital analytics and implement strategic improvements to enhance digital performance.
- Play a significant role in managing the museum’s digital marketing efforts.
- Campaign Development :
- Develop creative strategies and visuals for digital campaigns and advertising.
- Ensure digital campaigns are aligned with overall museum goals and effectively engage target audiences.
Qualifications :
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