What are the responsibilities and job description for the Product Marketing Manager position at Blackbird Labs?
About Blackbird
Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.
Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.
About Our Team
At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.
We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.
We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.
About The Role
As Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products. This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market.
This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency. If you thrive in fast-paced environments and love building things from the ground up, we’d love to meet you.
Responsibilities
Depending on your work location and experience the target annual salary for this position can range from: [$175,000 - $200,000] USD. Disclosure in accordance with New York City's Pay Transparency Law.
Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.
Commitment to Equal Opportunity
Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.
Join us and find out what the best work of your career could look like here at Blackbird.
Blackbird Labs is a loyalty and payments platform establishing meaningful connections between the world’s best restaurants and their customers.
Served up in 2022 by Ben Leventhal, co-founder of Eater and Resy, Blackbird offers a fully customizable loyalty programming platform for restaurants and a consumer app designed to make every guest feel like a bonafide VIP no matter where they dine. Backed by Union Square Ventures, a16z, Amex Ventures, Variant Fund, and other forward-thinking investors, Blackbird is out to revolutionize the restaurant industry.
About Our Team
At Blackbird, our values guide everything we do and our talent principles define the key traits we seek in our employees.
We have passion for our product – committed to our mission and instinctively think like and go the extra mile for our customers. We are elite performers – striving for excellence, going above and beyond to achieve exceptional results, and learning quickly with horsepower, drive, and grit. We make others better – taking initiative to elevate others, giving and receiving feedback, and championing a culture of growth. We hold one another accountable to living out our talent principles as we march together to achieving our mission.
We are an in-office culture that values the power of in-person connection and collaboration. Just as Blackbird fosters magical in-restaurant experiences, we believe being together ignites creativity, accelerates problem-solving, and strengthens the team spirit essential to driving our mission forward.
About The Role
As Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird’s products. This is a cross-functional role that requires collaboration across Marketing, Product, Design, UXR, Engineering, Sales, and Data teams to bring new features, partnerships, and programs to market.
This role is perfect for a resourceful, data-driven, and creative marketer who can think strategically but also execute with urgency. If you thrive in fast-paced environments and love building things from the ground up, we’d love to meet you.
Responsibilities
- Develop and refine audience insights & value propositions for diners, restaurants, and industry partners to drive engagement and adoption.
- Lead go-to-market strategy and execution for new product features, partnerships, and campaigns, ensuring consistent messaging across all channels.
- Own user communications and lifecycle marketing, including in-app messaging, email, and push notifications to drive retention and engagement.
- Manage content strategy and optimization for key platforms, including the website and app store to improve discoverability and conversion.
- Oversee the strategy, positioning and in-app merchandising of Blackbird’s Passes and Clubs, to drive user acquisition and engagement.
- Collaborate cross-functionally with Product, Design, Engineering, Sales, and Data teams to ensure alignment and execution of marketing strategies.
- Define success metrics and analyze performance, using data to inform marketing strategies, optimize campaigns, and improve product adoption.
- 6 years of product marketing experience in consumer tech, hospitality, or fintech.
- Strong ability to work cross-functionally to develop and execute GTM campaigns.
- A data-driven approach to marketing, with experience using insights to refine messaging and positioning.
- Experience marketing consumer-facing digital products, preferably in mobile apps or marketplaces. Hospitality, loyalty or restaurant tech experience is a plus.
- Excellent storytelling and communication skills—ability to craft compelling narratives.
- Highly entrepreneurial mindset—proactive, resourceful, and able to execute independently.
- Strong understanding of retention, lifecycle marketing, and engagement strategies.
- Experience at an early-stage startup
- Passion for restaurants and hospitality
Depending on your work location and experience the target annual salary for this position can range from: [$175,000 - $200,000] USD. Disclosure in accordance with New York City's Pay Transparency Law.
Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks — subject to applicable taxes and based on eligibility.
Commitment to Equal Opportunity
Blackbird Labs is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Blackbird will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. For US applicants, you may view the Know Your Rights notice here. Additionally, Blackbird participates in the E-Verify program.
Join us and find out what the best work of your career could look like here at Blackbird.
Salary : $175,000 - $200,000
