Product Marketing Associate - Aladdin Studio

About this role

BlackRock is one of the world’s leading asset management firms and Aladdin® is the central nervous system powering the investment decisions of both the firm and its clients.  Aladdin is a $1bn technology business that has significant growth aspirations over the next five years. Recently, Aladdin launched Aladdin Studio, a suite of tools meant to transform how clients interact with Aladdin. It will unlock client innovation by empowering users to programmatically build on top of Aladdin. Aladdin Studio includes free and premium capabilities that integrate with the investment process and help our clients solve their unique business challenges.

The Aladdin Product Marketing team is focused on driving awareness, engagement, and adoption for the Studio offering across the community, including prospects, and existing clients. As a key member of the team, you will connect directly with our users to understand their business problems and help deliver solutions.  You will partner with product and client teams to influence the product roadmap and deliver a superior user experience; building a robust community of evangelists along the way.

As a Product Marketing Associate for Aladdin Studio, you will be responsible for working cross-functionally to drive awareness and adoption of Aladdin Studio’s product suite across engineers, data scientists, citizen developers and other technology professionals. You will work with partners across the business to develop and execute go-to-market strategy, define product messaging and positioning, and help shape the product vision.

Primary responsibilities

• Develop messaging and positioning: Connect industry knowledge and market trends with user feedback to develop messaging and positioning that translates Studio’s product capabilities into differentiated benefits
• Drive feature adoption: Devise and implement strategies to bring new features to market and grow usage of the Aladdin Studio among target segments
• Grow the Community: Grow the number of “Developers” in the Aladdin Community by assisting in the development of narratives and partnering with content development teams to deliver enablement materials for end users
• Be the voice-of-the-customer: Build relationships with client facing teams and users at clients and become the voice of the customer across the business to influence product decisions and prioritization 
• Enable client-facing teams Assist in Aladdin business development activities as a subject matter expert - develop sales materials, conduct sales training, attend prospect meetings and evangelize studio at events 
• Optimize the user journey: Continuously measure and optimize the user journey as it relates to product and feature adoption, reporting learnings to the broader product team

Essential skills / experience

• 3-5 years of relevant marketing / product experience with a focus on cloud-based technologies
  • Experience partnering with product teams to bring new products or features to market
  • Entrepreneurial drive and technical insight to make great products better
  • Familiarity with the data management space (fintech space a plus)
• Strong verbal and written communication skills with an ability to convey complex concepts simply and clearly to different user segments
• Ability to influence behavior at various levels in the organization including cross-functional leaders
• Self-starter and critical thinker who can proactively identify and communicate opportunities and resolve issues

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.