What are the responsibilities and job description for the Blackstone Group is hiring: Creative Agency Lead - Global Advertising in New Yor position at Blackstone Group?
Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at . Follow @blackstone on LinkedIn , Twitter , and Instagram .
Corporate Affairs Department
The Corporate Affairs department at Blackstone plays a critical role in shaping and guiding the firm's communication strategies, both within the organization and externally. Key areas that comprise the department : Public Affairs, Marketing, and Environmental, Social, and Governance (ESG) initiatives.
Job Description :
Blackstone seeks an accomplished and dynamic professional to join as VP, Global Advertising to manage the orchestration of advertising campaigns across Blackstone’s key audiences and regions in close partnership with creative agencies. Reporting to the Global Head of Advertising, this role demands strategic planning, adept budget management, expert agency management skills and a strong understanding of the creative process. The successful candidate will serve as a pivotal point of contact between our company and creative partners, ensuring that all advertising efforts are cohesive, brand-aligned, and impactful.
As a critical member of the broader global marketing team, you’re passionate about advertising and have proven experience partnering with creative agencies to develop and deliver compelling creative assets as part of omni-channel campaigns (digital, social, video, print, etc.) designed to drive awareness, favorability and consideration. You’ll partner externally with our agencies of record (AOR) and across the broader marketing organization including Public Affairs, Design, Production, Digital, Content, Technology and Compliance to drive the successful execution of campaigns. The ideal candidate will be an insights-driven marketer, entrepreneurial in spirit and passionate about building, developing, and optimizing campaigns at scale.
Key Responsibilities :
- Day-to-day contact for creative agencies of record in the U.S. and Japan driving development of campaign creative from insight to idea to production.
- Lead development of creative agencies’ scopes, budgets, optimizing for cost-effectiveness and quality with oversight from Global Head of Advertising.
- Actively manage campaign schedules and deliverables development and production, proactively flagging milestones and potential roadblocks. Ongoing, clear and consistent communication with creative agencies and production partners to ensure alignment with creative and production milestones and workstreams.
- Tight coordination and partnership with the media lead to ensure media and creative workstreams are in synch and delivering against plans.
- Proactive stakeholder management across corporate affairs, legal and compliance and other business partners to drive consensus and alignment throughout the creative development process.
- Communication of campaign creative status and presentation of concepts to senior stakeholders and across corporate affairs organization on an ad hoc basis.
- Partnership with regional marketing leads to develop and drive successful campaigns in top-tier markets globally.
- Ability to communicate performance insights uncovered with the broader team to creative agencies, to inform and adjust campaign creative strategies for optimal performance.
- Support invoicing and forecasting as needed, working in coordination with broader team.
Qualifications :
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected Annual Base Salary Range :
140,000 - $200,000. Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation : Base salary does not include other forms of compensation or benefits offered in connection with the advertised role.
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.
If you need a reasonable accommodation to complete your application, please email Human Resources at HR-Recruiting-Americas@Blackstone.com .
Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and / or if you are engaged in the following :
Note : The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.
To submit your application please complete the form below. Fields marked with a red asterisk
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Salary : $140,000 - $200,000
