What are the responsibilities and job description for the Paid Media Operations consultant position at Blackstone Talent Group?
Blackstone Talent Group, an award-winning technology consulting and talent agency is seeking a Paid Media Operations consultant to join our Client's team.
Position Overview :
The Paid Media Operations contractor will work closely with our Paid Media and Campaigns team to execute and optimize paid media campaigns. This role involves using various tools and collaborating with third-party vendors and our Paid Media agency to ensure efficient and effective media operations.
Key Responsibilities :
- Assist in the execution and optimization of Content Syndication, Programmatic Display, LinkedIn, and other paid media campaigns.
- Work directly with third-party vendors and our Paid Media agency to ensure new and top performing content is live across relevant channels.
- Utilize Salesforce (SFDC), Marketo, and Integrate to audit lead flow and pacing across all systems on a weekly basis.
- Leverage Salesforce (SFDC), Marketo, and PowerBi to assist pulling monthly and quarterly pacing and performance reports.
- Engage with 6Sense to enhance targeting and personalization strategies.
- Track and report on key performance indicators (KPIs) to assess campaign success and identify opportunities for improvement.
- Collaborate with Campaign Managers on media performance and provide insights & recommendations to enhance overall media strategy for each campaign.
- Stay informed about industry trends and emerging technologies in paid media.
Qualifications :
Security Clearance Required : N / A
Blackstone Talent Group is a wholly owned subsidiary of Blackstone Technology Group, a global IT services and software firm that implements technological solutions across commercial industry verticals and the US Federal Government. Blackstone's global talent augmentation practice was founded in 1998. Blackstone Talent Group has offices in San Francisco, Denver, Houston, Colorado Springs, and Washington, DC. We specialize in providing clients the best talent across a variety of industries and sectors.
EOE of Minorities / Females / Veterans / Disabilities
Salary : $40 - $45
