Social Media Specialist

Social Media Specialist

Do you have a passion for integrating social media strategies into a brand’s overall marketing program? Do you have demonstrated experience achieving social media results for brands in an agency environment on platforms such as Hootsuite, Sprout Social, and more? Would you like to join an employer with a collaborative workplace culture that is committed to each employee’s success?

BLD Marketing, one of greater Pittsburgh’s fastest-growing, full-service marketing agencies, seeks qualified candidates for the position of social media specialist to join our award-winning team as our business expands. A newly created role, this is an excellent opportunity for someone who specializes in social media and wants to join a progressive organization focused on excellent client service and a workplace that is flexible and team-centered.

The successful candidate will possess:

• Bachelor’s degree in marketing, public relations, communications, journalism, or a related profession.
• 1-2 years of professional experience that is focused on social media execution on behalf of brands. Agency experience is strongly preferred.
• Firm grasp of social media best practices – how to develop a program for B2C and B2B brands, the evolution/impact of individual social media channels and how they drive brand awareness/engagement, paid social media tactics, latest trends; experience with influencer programs is a plus.
• Adeptness at being directly involved in the execution of a social media strategy on a monthly, weekly, and daily basis.
• Experience operating on a variety of social media management platforms, both organic and paid.
• Experience with Hootsuite, Sprout Social, and other platforms is a huge plus.
• Strong project management skills and can successfully handle multiple initiatives and deadlines simultaneously.
• Ability to work independently and as part of a cohesive team to achieve optimal results.

The position will report to the social media senior manager and work closely with that role in managing day-to-day client responsibilities

Role:

· Day-to-day social media account management for clients & agency

· Interact with users on social media platforms on behalf of the brand on a day-to-day basis

Day-to-Day:

· Develop & execute social media programs for clients & agency

· Create & manage content calendars for clients

· Manage social media communities

· Collaborating with content individuals on each account to develop content, posts, post approvals, actual posting, monitoring, reporting

· Collaborate with paid media team on paid SM programs

Regular Meetings:

· Social media manager, daily

· Agency client teams – daily

· Clients - weekly

· Discipline directors – as needed

Strategy:

· Conduct SM audits, as needed to assess client social ecosystem

· Work with client team & social media manager to develop client SM plans

· Provide ideas to BLD client team & social media manager based on learnings with specific client experiences

· Develop influencer programs, identify appropriate influencers for each client’s program, while managing influencers on behalf of our clients

Ideation:

· Participate in agency client team ideation sessions

· Provide ideation for content calendars and post direction

· Consider ways to build, connect, grow current efforts with additional thinking

Performance Reporting:

· Develop and manage regular reporting for all clients, including agency

Best Practices/Trends:

· Apply best practices & communicate them to clients & agency team

· ID gaps in process & work with social media manager and others for refinement

· Be a continual learner, studying best practices and emerging social media trends

· Share industry trend reports and offer your points-of-view

· Utilize social listening tools such as Talkwalker and Hootsuite streams to monitor third-party opinions on the brand’s products and presence; and uncover opinions and points-of-view on industry trends and news

Platforms:

· Manage Hootsuite and other SM platforms

· Explore other platforms for SM and influencers and work with the social media manager to validate and share learnings

· Understanding of both organic and paid

Thought Leadership:

· Present at least quarterly at the BLDRS Happy Hour

· Author agency blogs, as desired

· Sit on BLD Marketing committee to ensure BLD social activation

Revenue Growth:

· Be a steward of the budget, ensuring scope integrity and fulfillment

· Advise agency client team and Dir of SM of budget concerns & opportunities to add value

New Business:

· Participate in new business presentations, as needed, especially for client introductions to team

To be considered for this position, please submit a cover letter and your resume. No phone calls please.

About BLD

Located in Pittsburgh, PA, BLD Marketing is a results-based, digitally-focused, full-service strategic marketing firm exclusively serving the commercial and residential building materials category. BLD offers a portfolio of strategic marketing services and implementation capabilities to help clients build, grow, and optimize a healthy digital marketing ecosystem, leading to quicker growth rates and higher profitability.

BLD Marketing offers its employees a full suite of benefits, including UPMC Health Plan insurance, dental/vision insurance options, life insurance, health savings accounts, and a 401(k) matching program. Employees enjoy a hybrid work environment that includes work from home and in-office hours along with year-round, half-day Fridays. The agency’s suburban Pittsburgh office offers free parking and is located near a variety of retail stores and restaurants.

For more information, visit www.bld-marketing.com.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Work Location: Hybrid remote in Bethel Park, PA 15102

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Work Location: Hybrid remote in Bethel Park, PA 15102