Creative Lead

General Description:  

The creative lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines. 

Responsibilities:  

• Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations 

• Design and maintain product installation instructions  

• Interface with engineering to obtain accurate and illustrative sales models to use for instructions 

• Manage instruction sheet lifecycle using document management workflow tool 

• Collaborate with product owners, salespersons and product engineers to develop effective and accurate content 

• Continuously maintain and enhance company website 

• Update content including relevant marketing materials 

• Direct third-party web developer to create simple and effective user experience  

• Guide overall brand and marketing style 

• Review and assess marketing programs to ensure adherence to overall company branding 

• Manage and distribute branding guidelines where applicable 

• Create and execute plan for trade shows and conventions 

• Create project plan including dates and deadlines, tasks and responsibilities 

• Lead design, development, and implementation of graphics and layout of display booth 

• Coordinate logistics and ensure vendor timeliness and quality 

• Oversee production of booth and installation of graphics 

• Attend trade show to oversee logistics and assist sales team with booth operations 

• Ensure spend is within allotted budget  

• Manage and collaborate with external vendors including print shops, promotional item vendors and videographers/photographers  

• Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers  

• Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance)  

• Oversee film and photography 

• Plan, film, and edit product installation “YouTube” videos 

• Oversee product photography and editing as needed to produce high-quality visuals 

• Manage inventory and budget of promotional items 

Minimum Education:  

• BA in Design, Visual Arts, or relevant fields 

Experience:  

• 3 years in design, marketing or creative field preferred  

Required Skills: 

• Proficiency in Adobe creative suite including InDesign, Photoshop and Illustrator 

• Strong communications and writing 

• Strong project and task management 

• Microsoft Office (strong PowerPoint and Word with basic Excel knowledge) 

Preferred Skills (not required): 

• Photography 

• Videography and basic video editing 

• Basic 3D design/modeling experience